Global Brands - Gather Gourmet Cocktails

Source: Global Brands

Each can features a powerful, tailored design to reflect the recipe inside

Champion: Global Brands - Gather Gourmet Cocktails

With its premium canned cocktails painstakingly developed by both bartenders and AI, Global Brands wanted to create packaging that reflected the originality of its range. Six months in the making, its solution was loved by all of our judges.

Label design drinks NPPA 20241108140916ZJW_1561

The Global Brands team collected an award from Jamie Laing and Adam Leyland

Each can features a powerful, tailored design to reflect the recipe inside. This is coupled with discovery elements, such as a hidden message on and under the label, as well as multiple tactile finishes and unique side panel designs. Our judges praised the “quirky, exciting designs”, which delivered an “eye-catching impactful finish” and created a slick look when positioned as a set too, cleverly nudging consumers to try the range.

Gold:

  • Global Brands - Gather Gourmet Cocktails
  • Living Things

Silver:

  • Adnams Plc

Bronze:

  • Aspall Cyder Ltd - Raw Apple Cyder Vinegar
  • Northern Monk

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking