Bart Ingredients

Source: Bart Ingredients

Each foodie region is represented by a distinct icon and colour palate that takes inspiration from its architecture, patterns and symbols

Champion: Bart Ingredients

Created as part of its strategic rebrand, the new design for Bart Ingredients’ range successfully helps its herbs and spices stand out from the competition, while retaining the appeal and brand recognition for its existing shoppers. Created to capture its new ‘For the Love of Food’ brand ethos, the labels create a striking, simplified version of its logo, coupled with a design that champions the provenance of the plants inside.

Label & Pack design NPPA 20241108141011ZJW_1571

Chris Hancock, Head of Innovation at Bart Ingredients, collected an award from Jamie Laing and Adam Leyland

Each foodie region is represented by a distinct icon and colour palate that takes inspiration from its architecture, patterns and symbols, providing shoppers with a subtle bit of education. Judges loved that the packs “broke away from traditional colour codes” to create a “distinctive label” that matches “great shelf appeal” with a “really premium look and feel”.

Gold:

  • Bart Ingredients
  • Zombie Snacks

Silver:

  • Organic Herd
  • St. Ewe Free Range Eggs Ltd
  • Fearne & Rosie
  • Denzel’s Ltd
  • Wilton London

Bronze:

  • Kizandy
  • Ginsters
  • Aspall Cyder Ltd - Apple Cyder Vinegar

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking