PACK'D - Freezer Paper Bags

Source: Pack’d

The switch to paper came with plenty of risk as there was no guarantee the film would perform in freezers

Champion: Pack’d - Freezer Paper Bags

In a category in which plastic is well and truly the norm, these new paper freezer bags developed by health food brand Pack’d are a “genuine bit of innovation”. The switch to paper came with plenty of risk. There was no guarantee the film would perform in freezers and the speed of production initially took a hit, but after 18 months of storage testing and manufacturing trials, the new bags finally landed in aisles in November 2023.

Paper pack NPPA 20241108141102ZJW_1576

A Pack’d representative collected an award from Jamie Laing and Adam Leyland

The paper bags use an OPRL-approved paper laminate (81% paper, 19% PE laminate), which means it can be widely recycled at home. “This is a great innovation for the frozen category and gives massive standout for the product,” summed up one judge.

Gold:

  • Pack’d - Freezer Paper Bags
  • Pura Nappies - Paper Packaging
  • Montrose Chocolate Ventures Ltd - Cox&Co Farm to Bar Cacao Kerbside Recyclable

Silver:

  • Clarion Communications - JDE Peets Paper Refill Pack

Bronze:

  • Driscoll’s - Strawberry Punnet

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking