Pip Organic Apple Fizz

Source: Pip Organic

This winner was inspired by its co-founder’s pre-teen daughter and the pressure she faced to tuck into sugar-laden soft drinks despite her parents’ objections

Champion: Pip Organic Apple Fizz

Our judges loved the backstory of Pip Organic’s Apple Fizz, which was inspired by its co-founder’s pre-teen daughter and the pressure she faced to tuck into sugar-laden soft drinks despite her parents’ objections. Unable to find a healthier option on the market themselves, they decided to create one, squeezing, crushing and blending fruit from organic farms to create a drink that pre-teens would enjoy and parents would approve of.

They well and truly achieved that goal, according to our judges, with a “crisp fruit aroma, lovely apple flavour and just the right amount of bubbles” coupled with an “incredibly” clean ingredient deck that puts others on the market to shame.

Gold:

  • Pip Organic Apple Fizz

Silver:

  • Tropicana Sparkling Zesty Orange
  • Tropicana Sparkling Tropical Twist

Bronze:

  • Tango Mango

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking