Gu Double Chocolate Brownies

Source: Gü

Gü’s winning simple tweak created an ‘all-year-round’ product, increasing consumption occasions

Champion: Gü Double Chocolate Brownies

Brownies in bakery might be worth over £1bn (and growing) but in chilled desserts they’ve hovered at a fraction of that (£4m), in part because they can only be served hot, drastically limiting consumption occasions. To plug this gap in the market, Gu created its Double Chocolate Brownies to be consumed either hot or cold.

This simple tweak has created an ‘all-year-round’ product that can be consumed as a chilled on-the-go snack or served warm with ice cream as dessert. The innovativeness of the product doesn’t end there either, with its chocolate crème and sprinkles topping also tapping into the trend for loaded or multi-textured brownies in high street bakeries. It’s a “delicious product” underpinned by a “brilliant concept”, said judges.

Gold:

  • Gü Double Chocolate Brownies
  • English Cheesecake Company Berry & White Chocolate Crackable Cheesecake Pots
  • English Cheesecake Company Lemon & White Chocolate Crackable Cheesecake Pots

Silver:

  • English Cheesecake Company Billionaire Milk Chocolate Crackable Cheesecake Pots
  • Bonne Maman Apple and Caramel Mousse
  • Bonne Maman Lemon Crème
  • The Collective Immunity Cherry & Acai Yoghurt Pouch

Bronze:

  • Biotiful Kefir Protein Cherry
  • Biotiful High Protein Kefir Salted Caramel
  • Biotiful High Protein Kefir Chocolate Orange

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking