Winner – Organix Kids Luscious Lemon & Lime Oaty Bars
The innovative flavours of these Lemon & Lime Oaty Bars from Organix impressed our judges. Packed with juicy raisins and oats, the bars have been given a punchy citrus flavour using real lemon and lime to deliver a more grown-up flavour profile for slightly older children looking to experiment. Combined with bright and bold packaging, the decision to target a slightly older age demographic is cleverly woven throughout the whole product.
Described as an excellent product overall, our judges particularly enjoyed the sharpness of the refreshing lime flavour and the great value of this product compared to others in the category. They loved that the fruitiness nicely balanced out the more virtuous ingredients too, and felt this was a substantial product that would make a great and healthy addition to lunchboxes. All in all, clean credentials, clearly communicated and finished with standout packaging.
Finalists:
- Kiddylicious Cheesy Popped Hoops
- Peppa Pig Strawberry Flavour Cranberries and Raisins
- Piccolo Mighty Banana & Cocoa Oaty Bars
- Piccolo Squeezy Fruits Tropical
With thanks to our sponsors
The Grocer’s New Product Awards 2022: value shines through among winners
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Currently readingThe Grocer’s New Product Awards 2022: Baby/Infant Food – Snacks
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