The Grocer’s New Product Awards 2022: Reduced Sugar

Winner – Nairn’s Chocolate Orange Oat Biscuits 

Oat biscuits at Nairn’s are up to 55% lower in sugar than the average British biscuit, says the brand. With this new flavour, the judges found it has successfully demonstrated that indulgence and decadent flavour profiles can come hand in hand with a healthier recipe.

This “doesn’t feel like a compromise for those looking to reduce sugar intake”, said one judge, with an appealing taste matched by great texture and a fragrant orange aroma. “A wonderful extension to the classic oat biscuit,” said another, that “makes an innovative and interesting addition to the low & no-sugar space given its use of rich flavours”.

The flavour of chocolate and orange was described as “beautifully balanced” with just the right level of sweetness. A morish biscuit that left judges reaching for more – without all the guilt they might usually have felt tucking into a pack of sweet biscuits.

Highly commended: McVitie’s Rich Tea Delights 

Finalist:  

• Fearne & Rosie Reduced Sugar Strawberry Jam

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