The Grocer’s New Product Awards 2022: Smoothies & Fruit Juices

Winner – Rubicon Still Pineapple

A fresh and “delicious” juice, this first foray into pineapple by Rubicon proved a big hit with our judges. Refreshing and flavoursome, complemented by a tropical aroma, the drink draws on a growing interest in pineapple in the drinks market as a whole, using hand-picked varieties of the fruit.

Even better, it’s HFSS compliant – a major draw for both consumers and retailers as they seek to cut out high-sugar drinks. Its design has great shelf standout appeal, added judges, who also loved the addition of a paper straw in a paper wrap – another sign the brand has its finger on the pulse when it comes to what consumers care about. Coupled with its convenient size, this “would make an ideal addition to any lunchbox” and represents fantastic value for money too.

Highly commended: Mend & Defend Plus Vitamins

Finalist:

• Tropicana Sensations, Passion Fruit Punch

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