The Grocer’s New Product Awards 2022: Snack Bars

Winner – Kind Protein Hazelnut Dark Chocolate

This latest addition to the Kind Protein range held instant appeal, with a “wonderful nutty texture and zero aftertaste” that avoided being overly sweet and provided a satisfying but healthy snack. The bar is the first in the range to use hazelnut, combined with chocolate to make a classic flavour profile that was praised unanimously by our judges, who also loved that the bar held appeal for lots of different consumers. Not only is it plant-based but it also provides a protein boost and uses premium whole ingredients too.

This was “fabulous”, added one judge, and stayed true to the brand’s core credentials, delivering across taste, texture and aroma with strong visual appeal. Overall delivery is “spot on” with a price point that provides great value for money too.

Finalists:

• Grenade Lemon Cheesecake Protein Bar
• Kind Maple Pecan Almond
• Kind Thins Dark Chocolate Nuts & Sea Salt

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