The Grocer’s New Product Awards 2022: Vegan Ready Meals & Centres

Winner – The Flavourists Yellow Thai Curry Sizzle Kit

Research by The Flavourists highlighted a gap in the meal kit market with ‘foodie meat-reducers’ seeking plant-based meals that would allow them to experiment with formats and flavours. To cater to that demand, the brand created a Thai-inspired meal kit that goes big on international flavours and ingredients, combining veg with plant-based proteins.

Our judges enjoyed the bold flavours of the dish, particularly combined with the “innovativeness” of a dipping sauce. “The flavour is authentic with the right amount of spice and tasty accompaniments,” they said. The presentation was strong too, helping to “meet growing demand for restaurant-quality dishes at home”, and only requiring some rice and coconut milk to be added by consumers. That it was ready in 15 minutes was also a big selling point with our judges, as was the price point.

Highly commended: Pukka Vegan Smoky Cheddar Flavour & Onion Pie

Finalists:

• EatPlanted Pulled Spicy Herbs
• Squeaky Bean Madras Chicken Style Folded Flatbread

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