All Feature Synopsis articles – Page 21
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Feature SynopsisFocus On Roast Dinners: 18th August
Families with young children – the core demographic – are turning their backs on the roast. So how can brands tempt them back?
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Feature SynopsisFocus on Desserts: 18th August
Why are the young deserting desserts? Desserts may be increasing in value marginally thanks to price rises, but increasingly health-conscious millennial shoppers are fuelling a decline in volume.
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Feature SynopsisFocus On Rice and Noodles: 11th August
Focus On: Rice & Noodles by Rob Brown and Natalie Brown Download feature synopsis PDF here Publishing: 11th August Online Listicle: 10th August Submissions deadline: 26 July Advertising deadline 26 July The Story Rice pouches are this year’s champions, tempting more shoppers away from dried rice and ...
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Feature SynopsisFocus on poultry: 4 August
So much for consumers eating less but better. Cheaper poultry is winning big as consumer appetite shows no sign of waning
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Feature SynopsisFocus on Breakfast: 4th August
Cooked breakfasts are back. But forget the greasy fry-up. Today’s consumers are cooking up concoctions such as scrambled eggs and spinach as health messages hit home.
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Feature SynopsisFocus on Halloween: 28 July
Spooky sells. That was the message from last year’s Halloween, when marketers put big bucks behind limited edition products, above-the-line campaigns and even immersive experiences.
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Feature SynopsisThe Dairymen 2018: 15 September
The British dairy landscape is undergoing some massive shifts - with everything from the rise of plant-based to the resurgence of doorstep delivery, ongoing consolidation and Brexit creating new challenges but also new opportunities for UK processors and farmers.
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Feature SynopsisFocus on Male Grooming: 28 July
After almost stabilising last year, male grooming sales have dipped back into the negative, driven by shoppers who want to spend less and buy less often.
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Feature SynopsisFocus on Homebaking: 21 July
The Instagram generation is falling in love with baking. Over the past year, glossies including Red and Teen Vogue have published lists of the best bakers on Instagram, and the younger consumer is taking note.
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Feature SynopsisFocus on Ambient and Canned: 21 July
After years of decline, canned foods have wrestled their way back into tentative growth. However, as one brand redesigned its trademark pie tins because ‘young people can’t open them’, the next generation of shoppers quite literally may not be as open to canned stuff.
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Feature SynopsisFocus on Functional Food and Drink: 7 July
It seems like we’re a nation of morning people. In the first half of the day, Brits are tucking into plenty of healthy, functional food and drink such as multi-seed porridge oats, cholesterol-lowering spreads and soya yoghurt. But it seems resolve weakens as the day goes on.
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Feature SynopsisFocus on Free From: 7 July
All aboard the free from bandwagon! The category has enjoyed yet another bumper year, but the category is also being helped along by an increasing number of products making ‘free from’ claims when they are in fact naturally gluten- or dairy-free
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Feature SynopsisFocus on lunchbox: 30 June
Are we facing the end of the sandwich? Once a lunchbox staple, the humble sarnie is in continuing decline
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Feature SynopsisFocus on beer and cider: 23 June
As the World Cup approaches, will craft continue to win big?
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Feature SynopsisFocus on Energy Drinks: 16 June
A clampdown on sugar, under-16 bans and an increasing wellness agenda. You would expect times to be tough for energy drinks. Yet the sector is still in a buoyant mood.
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Feature SynopsisFocus on Butters and Spreads: 9 June
Butter has become the reluctant posterboy for price rises, and budget-conscious consumers are voting with their feet
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Feature SynopsisFocus on Scotland: 9 June
Scottish food and drink is booming but, amid Brexit and controversy over salmon, can it thrive for another year?
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Feature SynopsisFocus on oils: 2 June
Sunflower oil has returned to growth for the first time in four years. And it’s back with a bang.
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Feature SynopsisFocus on Frozen Food: 26 May
Everyone loves to hear about an underdog coming up trumps. The frozen category has made a Rocky-style turnaround this year, coming out of nowhere to become the new champion of food and drink, with value sales totalling over £6.1bn.
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Feature SynopsisFocus On Healthcare and Supplements: 19 May
The ageing population is doing wonders for Britain’s healthcare and supplements market, it would seem. As older consumers take an increasing interest in their health, 50 plus multivitamins are steaming ahead to become as the nation’s fastest growing vitamin, worth £15m in their own right.