Publishing: 30th September

Editorial contact: amy.north@thegrocer.co.uk

Advertising contact: simon.apps@thegrocer.co.uk

Download full synopsis here.

1. Creative challenge

We want to add some excitement to the bread category so we’ve tasked a branding agency to come up with three products to fill gaps in the market.

2. Meet The Buyers

We quiz grocery’s key buyers on the price war, their attitudes to in-store bakeries and how the market will shape up over the next year.

3. Advertising

Ebiquity runs the numbers on bread’s biggest advertising. So, who’s splashing out and on what? Is it effective?

4. Top 10 global launches

With the help of Mintel, we scour the globe to find the most innovative and interesting launching from across the globe.

5. Consumer research

We’ve commissioned Harris Interactive to quiz Brits on their attitudes to bread and baked goods. Can anything make the UK fall back in love with bread?

6. Free from

Bread & baked goods were previously avoided by anyone avoiding gluten. Not anymore. So how has the category developed over the past year?

7. Bread alternatives

Bread alternatives keep getting bigger with sales up 12% according to Kantar. Who’s driving this growth and with what products?

8. Online sales

According to Kantar, online sales of bread and baked goods are rising fast. Why? Can this be replicated in-store?

9. Bread brands

Bread continues to take a battering as sales fall. So, what have the giants of the category got in their arsenal? Can their floundering sales be rescued?

10. How is health affecting bread?

Consumer perceptions of what is healthy are changing. How is this affecting bread & baked goods? How are brands tapping into this?

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