Publishing: 14th September

Contact: Amy North (amy.north@thegrocer.co.uk)

10 Things You Need To Know About Bread & Baked Goods

Consumer research

Brits are cutting down on the carbs, well, bread at least. Forty-five percent of Brits tuck into bread every day, down from 52% a year ago. Now less than half of Brits eat bread every day.

Top 10 global innovations

We scour the globe, with the help of Mintel, to come up with the most innovative launches of the past year.

Creative challenge

The bread aisles are a little stale so we’ve teamed up with Sherlock Studios to freshen them up a bit. Find out what they come up with here… Could the bakery aisle go DIY?

Infographic: bread dodgers

Forty percent of Brits have swapped the bread in their sarnies for something else. So, what’s benefiting from the switch?

Infographic: Which Brits eat bread every day?

Some Brits are cutting down on eating bread daily, but not all of them. 

Infographic: a map of carb dodgers

Brits are swapping bread in their sarnies for low-carb options. So, who are the biggest carb dodgers? 

Own label

While the overall bread market is suffering, own label is storming ahead with £35m growth over the past year. Why? How is it defying the downward market trend?

Enhanced bread

As consumers ditch bread, the market’s brands are trying to coax them back to the fold with a raft of NPD with added benefits. From protein to vitamin D, we take a look at the latest launches.

Profile: Dave’s Killer Bread

How has this bread brand has come from nowhere to win national distribution across the states?

Five free-from launches

Free from is moving beyond bread. We take a look at some of the most innovative free from launches in the baked goods aisle.

Please note: we don’t take contributions for all ‘10 things’.