By George Nott George.Nott@thegrocer.co.uk
Publishing: 27 August 2022
Advertising deadline: 12 August 2022
Submissions deadline: 5 August 2022
Over the past years, batteries have been experiencing a power cut. Surging during lockdown as shoppers sought to power their gadgets, sales have since fallen back. And that’s not the only problem for category. Costs for raw materials could soon impact the category at the same time as shoppers seek to save money on everyday goods. So what effect will the supply chain crisis have on consumer batteries? Will cheaper and own label lines benefit as shoppers trade down? And how is post-pandemic shopper behaviour continuing to affect the category?
Annualisation: Like other grocery categories, batteries are suffering as shoppers spend more time away from their electronic devices. But which segments and brands dropped the most, and why?
Brands: The consumer battery market in grocery remains a duopoly between Duracell and Energizer, which account for most of the market. What can smaller brands and own label lines do to grow their share?
Economic crisis: The cost of living poses a mixed risk for batteries. Shoppers may well seek to trade down, but they could also use more energy on electronic devices as they avoid costly activities outside the house. What’s the overall impact likely to be?
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