Britvic is investing £1.4m in a promotion for its Robinsons squash brand based around the release of Disney/Pixar’s new animated film Finding Nemo.
Consumers will get the chance to exchange four bottle caps and £5.99 for a lunch bag featuring the film’s fishy characters floating in a gel-filled panel.
The film has already proved a big box office hit in the US and opens here early next month. Timed to coincide with the opening, the eight-week promotion will feature on all one, two, three and four-litre packs of the three Robinsons ranges - Original, Special R and Fruit and Barley.
Marketing support will come in the form of TV ads targeted at both parents and children, scheduled for early November.
Consumers will get the chance to exchange four bottle caps and £5.99 for a lunch bag featuring the film’s fishy characters floating in a gel-filled panel.
The film has already proved a big box office hit in the US and opens here early next month. Timed to coincide with the opening, the eight-week promotion will feature on all one, two, three and four-litre packs of the three Robinsons ranges - Original, Special R and Fruit and Barley.
Marketing support will come in the form of TV ads targeted at both parents and children, scheduled for early November.
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