Mackerel sales boom as Hugh effect kicks in

FISH-COUNTER

Mackerel sales at the mults have soared 14% in the five months since Hugh Fearnley-Whittingstall launched Mission Mackerel to get consumers eating more of the fish, The Grocer can exclusively reveal. The figures come as retailers and…

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW