Flora to shift focus from health to family appeal

FLORA-BUTTERY

Unilever is gearing up for a major revamp of its Flora spreads portfolio in the new year. The company plans to move away from the health focus that has characterised much marketing and communication for Flora in recent times and return...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now