Archive of all Florette articles – Page 3
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NewsFlorette launches resealable beetroot pouch
The 300g ready-to-eat fridge pack of peeled and steamed beetroot went on sale in Sainsbury’s last week…
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NewsFlorette snaps up prepared salad site in Lancashire from William Jackson
Fresh produce supplier Florette has acquired the Lancashire site of MyFresh Prepared Produce from the William Jackson Food Group for an undisclosed sum.
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NewsHurly Burly unveils trio of raw fermented slaws
The brand has secured listings for the range in Planet Organic, Whole Foods Market and As Nature Intended from this month
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NewsFlorette backs new coleslaw duo with summer marketing push
Salad brand to spend £2.5m on campaign which will feature a singing tractor
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NewsFlorette expands into smoothie market with new salad mixes
Superfood mix and Energy Boost mix are on sale now in Ocado
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NewsFirst spinach, now courgettes, tomatoes and peppers hit by short supply
Supermarkets are struggling to source some fresh produce items due to poor weather across Europe
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NewsSalad shortages set to hit new year health kicks
Key growing region Murcia, which provides 80% of Europe’s produce in winter months, has been reduced to 30% capacity
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NewsFlorette expands range with Axgro Foods beetroot acquisition
Salad producer Florette has acquired beetroot supplier Axgro Foods in a bid to expand its product range.
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NewsFlorette set to hit £2m sales with Superfood Salad bag
The bagged salad brand’s mix of peppery and tender leaves with beetroot launched last June
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NewsFlorette UK and Ireland MD Neil Sanderson to depart
He will be replaced by Doug Robertson, the current operations director of Florette’s Spanish division
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NewsFlorette Superfood Salad gets new year push
Florette is to spend more than £500,000 on a new year marketing push to promote the benefits of its Superfood Salad
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NewsFlorette launches revamp of its bagged salads to slash waste
The £6m revamp will see Florette introduce new pack sizes and better on-pack communication explaining the number of portions in each bag
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Analysis & FeaturesTop campaigns 2014: how to get ahead in fmcg advertising
When advertising in the ultra-competitive grocery sector, the growing importance of digital – and the growing expectations…
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NewsFlorette's introduces baby kale to the UK single leaf sector
Florette is supporting its launch of the UK’s first baby kale leaves with a marketing push in 2015…
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NewsFlorette adds duo-flavoured croutons to line-up
Salad brand Florette has added a range of duo-flavoured croutons to its line-up.
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NewsFlorette expands polytunnel operation in year-round push
Florette has begun constructing the second stage of its polytunnel growing operation near Colchester in a bid to reduce imports and become a year-round UK grower.
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NewsFlorette extends its salad bowls range
Florette is to extend its salad bowl offer as sales of the format grow…
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Analysis & FeaturesSupplier of the Year 2014
We asked buyers to rate the top suppliers in 20 grocery categories. Here we reveal the 39 branded and own-label winners…
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NewsFlorette urges consumers to cook with salad in £1.25m push
Florette is investing £1.25m in a push to encourage Brits to use salad in their cooking…
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NewsPrepared bowls and little gems key to salad's super summer
Little gem lettuces, prepared bowl salads and rocket boosted salad sales to record-breaking heights this summer…