Archive of all Florette articles – Page 5
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News
It’s not for men
Beer and pizza have traditionally been the preserve of men but now they are being targeted at women. Nicolette Allen asks whether the strategy will work
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News
Florette pushes freshness in TV ad aimed at women
Florette is to highlight the 'fresh-er-ness' of its salad leaves in a £2m 'crisp to the bottom of the bag' summer ad campaign.
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News
Florette set to move into the fruit market in 2010
The Florette brand is set to be launched into fruit for the first time, The Grocer can reveal.Although still at the discussion stage, Florette fruit could be launched as early as next year. The product line-up has not yet been agreed, but...
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