Archive of all Florette articles – Page 5

  • News

    It’s not for men

    2009-06-27T00:00:00Z

    Beer and pizza have traditionally been the preserve of men but now they are being targeted at women. Nicolette Allen asks whether the strategy will work

  • News

    Florette pushes freshness in TV ad aimed at women

    2009-06-27T00:00:00Z

    Florette is to highlight the 'fresh-er-ness' of its salad leaves in a £2m 'crisp to the bottom of the bag' summer ad campaign.

  • News

    Florette set to move into the fruit market in 2010

    2009-05-30T00:00:00Z

    The Florette brand is set to be launched into fruit for the first time, The Grocer can reveal.Although still at the discussion stage, Florette fruit could be launched as early as next year. The product line-up has not yet been agreed, but...