By Natasha Murray, chief client officer at media agency UM 2024-07-09T13:57:00
Source: Getty Images
The rise of budget supermarkets, copycat products, price deals, own brands, bulk offers, and loyalty prices have all further embedded price-savvy consumer behaviour, says Natasha Murray, chief client officer at media agency UM
Already have an account? Sign in here
Already have an account? Sign in here