FMCG Prices & Promotions

No one wins a race to the bottom. Brands have to avoid a price war

By and brand consultant at Kantar UK2022-03-16T15:18:00

sainsburys offers promo shelf

Brands should avoid cost cutting as a knee-jerk reaction to hardship, says Si Atherley, brand consultant at Kantar UK

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW