FMCG Prices & Promotions

Price promotions still have a place in fmcg – but they need to be personal to shoppers

By and MD at Capture2021-06-09T10:50:00

Tesco alcohol aisle offers promo

Source: Mystery shopper

The future is a tailored experience, rather than legacy price promotions like BOGOF, says Matt Lee, MD at Capture

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