Princes is revamping the packaging of its fast-growing Jucee squash.

The company is rolling out one-litre bottles of squash next week - in orange, apple & blackcurrant, cherries & berries, and lemon flavours - featuring images of Jucee fruit characters.

Sales of the brand have soared 52.9% year-on-year to £10.9m [Nielsen 52w/e 13 October 2012], making it the fastest-growing top-10 squash brand in The Grocer’s Top Products Survey.

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