Crisp flavours get more outlandish every year, as typified by Walkers' Flavour Cup campaign, which includes German Bratwurst Sausage and Irish Stew.
There's every indication snacks are getting spicier, too. Last year Pringles launched its Xtreme range, designed to target a younger audience with flavours such as Exploding Cheese & Chilli, Smokin' Ribs, Flamin' Chilli Sauce and Fiery Wasabi. The Xtreme range has already hit sales of £6.6m [IRI 52w/e 17 April 2010].
"Extreme style flavours are a segment currently in strong growth and are worth almost £100m to the market," says Paul Lettice, trade communications manager for Pringles maker P&G. "It was the perfect time to launch this range."
Other crisp makers have also got in on the act. In 2007, Seabrook Crisps added a Hot & Spicy Range to its portfolio of bagged snacks. The spicy flavours, which include Hot English Mustard and Wasabi Japanese Horseradish, have helped Seabrook grow sales by 25.4% year-on-year to £34.6m [IRI].
Nando's, meanwhile, has announced a fourth flavour variant to its Peri-Peri potato-chips range. The new Extra Extra Hot Peri-Peri flavour comes in an eye-catching bag with a red 'X' on the front and will be available from late June in 600 Tescos.
"These are the hottest chips we will ever launch they are the hottest in the category," claims a spokesman for All About Food, the company responsible for bringing Nando's products to the supermarkets. "The snacks category has become spicier. Consumers are demanding more heat as their palates have become more accustomed to spicy food."
Alongside the trend towards spicier snacks, there has also been plenty of NPD in dips. In April, Nando's launched two Peri-Peri dips to complement its range of potato chips. In the same month, Primula launched a new low-fat BBQ Salsa Dip. Craig Brooks, marketing director for Primula producer Kavli, is predicting the World Cup could be the perfect boost for dips.
"Consumption occasions such as these offer retailers added opportunities for combination purchases," he says. With a whole month of football ahead of us, the summer is set to hot up in more ways than one.
Focus On Crisps, Nuts & Snacks
There's every indication snacks are getting spicier, too. Last year Pringles launched its Xtreme range, designed to target a younger audience with flavours such as Exploding Cheese & Chilli, Smokin' Ribs, Flamin' Chilli Sauce and Fiery Wasabi. The Xtreme range has already hit sales of £6.6m [IRI 52w/e 17 April 2010].
"Extreme style flavours are a segment currently in strong growth and are worth almost £100m to the market," says Paul Lettice, trade communications manager for Pringles maker P&G. "It was the perfect time to launch this range."
Other crisp makers have also got in on the act. In 2007, Seabrook Crisps added a Hot & Spicy Range to its portfolio of bagged snacks. The spicy flavours, which include Hot English Mustard and Wasabi Japanese Horseradish, have helped Seabrook grow sales by 25.4% year-on-year to £34.6m [IRI].
Nando's, meanwhile, has announced a fourth flavour variant to its Peri-Peri potato-chips range. The new Extra Extra Hot Peri-Peri flavour comes in an eye-catching bag with a red 'X' on the front and will be available from late June in 600 Tescos.
"These are the hottest chips we will ever launch they are the hottest in the category," claims a spokesman for All About Food, the company responsible for bringing Nando's products to the supermarkets. "The snacks category has become spicier. Consumers are demanding more heat as their palates have become more accustomed to spicy food."
Alongside the trend towards spicier snacks, there has also been plenty of NPD in dips. In April, Nando's launched two Peri-Peri dips to complement its range of potato chips. In the same month, Primula launched a new low-fat BBQ Salsa Dip. Craig Brooks, marketing director for Primula producer Kavli, is predicting the World Cup could be the perfect boost for dips.
"Consumption occasions such as these offer retailers added opportunities for combination purchases," he says. With a whole month of football ahead of us, the summer is set to hot up in more ways than one.
Focus On Crisps, Nuts & Snacks
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