All Free-from articles
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NewsCrave expands snacking offer with gluten-free and vegan pink wafer biscuit
Crave Pink Cheetah Wafers will land in 480 Sainsbury’s stores from 19 April
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NewsGenius Foods bailed out by owner after losses mount
Katjes has sought to initiate a turnaround at Genius since buying the business in 2022, but has struggled to make much headway
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NewsEat Real overhauls packs and adds flavours in ‘boldest’ launch yet
The updated pack designs feature ‘vibrant, food-led photography’ to dial up taste cues
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Range PreviewCavapoos, dinosaurs and Custard Cream Eggs: M&S Easter range 2025
Marks & Spencer is embracing indulgence and novelty this Easter with a range that reflects growing consumer appetite for loaded and layered eggs
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ProfilesKirsty’s’s Kirsty Henshaw on free-from, skiing and Coyote Bars
’People are your greatest asset but can also be your most challenging,’ says Kirsty Henshaw
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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Range PreviewWhat’s new in Tesco’s Easter range 2025
Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation
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NewsFree-from chocolate brand halts production due to soaring cocoa prices
Allergen-free brand Creative Nature has halted production of its Magibles treats and chocolate cake mixes
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Range PreviewSainsbury’s Taste the Difference Easter range 2025
From premium Belgian chocolate eggs to seasonal bakes, the lineup caters to both adventurous and traditional tastes
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NewsElla’s Kitchen adds dairy-free Oaty Smooshy pouches for toddlers
‘We want to make sure every little one has access to great-tasting, better-for-you products,’ said Ella’s Kitchen
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NewsCreed Foodservice expands allergen-free offer with new sauces
The new range is part of Creed’s response to ‘higher than ever’ free-from demand
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NewsCookie dough brand Doughlicious launches ambient cookies into retail
‘We thought it was about time we created some ready-to-eat cookies to diversify our range,’ said the brand
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NewsChicP launches houmous and tortilla chip snack pots into Ocado
Founded by former chef Hannah McCollum in 2015, ChicP offers a range of houmous dips
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NewsGluten-free pizza brand White Rabbit invests £500k into bakery upgrade
It has installed a ‘state-of-the-art’ oven, specially designed for cooking gluten-free sourdough
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Range PreviewSee the range: Waitrose expands FreeFrom with new sweet treats
Waitrose has expanded its FreeFrom lineup with 12 new products, responding to its growing demand for specialist dietary foods
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NewsWaitrose expands and rebrands Freefrom range after ‘remarkable’ surge in demand
Waitrose has nearly doubled the number of products in the range
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Category ReportThe rise of ‘homecooked’ ready meals
Ready meals are booming thanks to hearty NPD and marketing that challenges UPF associations. Whose sales are heating up?
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NewsSuperfoodio unveils peanut ‘Better Cups’ with nut-based shells
The treats have rolled into over 130 Co-op stores nationwide
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ProfilesMy food & drink job: Sarah Gerrard, category & insights manager, White Rabbit Pizza
The free-from expert uses data to ‘bridge the gap between what consumers want, and what they see on the shelf’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2024: Jam, sweet spreads and honey
This winning brand cleverly markets itself to the high number of people living with food allergies in the UK, without compromising on taste or fun