All Fresh produce articles – Page 107
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Mushroom Bureau kicks off campaign
The Mushroom Bureau has launched a 'Mushrooms Make Sense' integrated marketing campaign.It kicked off this week with a media event, ads in women's consumer press and a website promoting the taste, health benefits and versatility of...
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Pomegreat goes beyond juice to enter fresh fruit
Juice company Pomegreat is planning a move into supplying fresh fruit, The Grocer can reveal.Pomegreat chief executive Adam Pritchard said he wanted to get into the fresh fruit market and that pomegranates from Afghanistan would be among...
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First shots in battle of the Jersey Royals
Supermarkets have fired their opening salvos in the Jersey Royal PR war.Tesco claimed last week that its earliest ever crop of Jersey Royals had gone into its Kensington store, selling loose for £2.99/kg. The potatoes are not usually...
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Blueberry next as Smirnoff adds to its ranks of flavoured vodkas
Diageo is adding blueberry to its high-flying range of flavoured Smirnoff vodkas.Smirnoff Blueberry will hit selected retailers this month before rolling out nationwide later in the year, and join the Lime and Green Apple varieties that...
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NewsCancer alert over fruit juice
Scientists have sounded the alarm over a chemical found in many fruit juices they claim is linked to cancer.
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McCracken named Branston chairman
Guy McCracken, the former CEO of food retail at The Co-operative Group, has been named as the new chairman of potato supplier Branston, replacing outgoing chairman Chris Howard.McCracken spent seven years as chairman of Duchy Originals...
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Apple tree spree ups Tesco’s core offerin
Tesco is working with growers to plant half a million Evelina and Opal apple trees amid rising demand for alternative varieties.Growers plan to increase tree numbers from just 13,000 to 500,000 over the next five years. New trees will be...
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NewsPDO victory for Yorkshire rhubarb
A variety of English rhubarb has gained the same international status as champagne and Parma ham.
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Florette sets out stall to be as big in fruit as salad
Florette has outlined ambitious plans to become as big in prepared fruit as it is in bagged salad.The branded fresh produce specialist, which launched its first six prepared fruit lines in November following its acquisition of Salads To...
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NewsEditor's Comment: Warburtons entry into bagged snacks is bizarre - and I like it
Warburtons? Making crisps? Now that's what you call a brand extension and a half. Yet you can see why. Exactly a year since Walkers launched Red Sky, sales of the premium potato chips have come from nowhere to challenge established players...
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NewsTesco wins UK asparagus race
Tesco claims it is the first multiple retailer to stock UK-grown asparagus in 2010.
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Lipton gets fruitier with new flavours
Unilever is backing the addition of two flavours to its successful Lipton Fruit & Herbal tea range with a £2.7m marketing push.
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Apple prices shoot up as EC supplies tighten
Apple prices are rising sharply in the wake of lower volumes of fruit coming on to the market.
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Merrydown revamp highlights heritage
Heritage cider brand Merrydown has updated its packaging to emphasise its 60-year history and unique eating apple contents.
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Jersey Royal Co to launch mainland potato brands
The Jersey Royal Company is planning to launch regional potato brands following its acquisition of St Nicholas Court Farms.
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Organic goes all out to ditch posh-only image
Organic producers hope to boost sales by millions of pounds this year by going more mass market and persuading 'dabblers' to buy more frequently.
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Wellocks to expand with a larger depot
Fruit and veg wholesaler Wellocks is planning a fourfold expansion as part of a move to sell direct to consumers.
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Grove changes name for cosy company feel
Organic fruit juice Grove Fresh has rebranded to project a "smaller company feel" that it hopes will drive consumers back into the declining organic drinks market.Sales in the £9m organic fruit juices and drinks market have fallen more...
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Focus On Packaging: Cartons muscle in on cans’ territory
Cartons are invading cans' territory. Sainsbury's Basics tomatoes are the latest canned product to make the switch. They follow products such as Sainsbury's premium tomatoes, Asda baked beans and Princes Tuna Bites.
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Retailers cut fruit prices to keep shoppers buying
Supermarkets have slashed the prices of tropical fruits to prevent consumers deserting the category.Value and volume sales of tropical fruits nosedived in the opening months of the recession as consumers re-evaluated their spend.