All Fresh produce articles – Page 185
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A French success
The growth of prepacked salads and increasing interest by the foodservice sector has lifted UK sales of French lambs lettuce from 500 tonnes to 700 tonnes last year, according to Pascal Poiron, marketing manager of the Loire Valley Comité...
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All adrift on supply
Our weekly shopping survey has come back with depleted shopping baskets in Northern Ireland. Does that indicate a problem with availability? Anne Bruce looks for an explanationGiven Ireland’s associations with the potato, you would...
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Reef gets big
Coors is to introduce a bigger bottle to its alcoholic fruit range Reef.The new Orange & Passionfruit 700ml bottles will be part of a £9.5m spend to boost the brand. Brand director for Reef, Warren Langley, hoped the range would...
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Kellogg puts on a Spurter
Kellogg is continuing its campaign to dominate the fruit snacks market with the arrival of Screamin’ Fruit Spurters.The fruit shapes, which come in single and multipack bags of assorted orange, strawberry, blackcurrant and apple varieties,...
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Sainsbury ad for fruit ‘not misleading’
Watchdogs have dismissed claims that a Sainsbury poster implied its strawberries were picked in the morning and sent straight to its supermarkets. The poster stated: “Our strawberries travel from field to store in less than a day and are...
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A hi-tech squeeze
A technology specialist is claiming success following consumer tests of its innovative equipment.Sinclair IQ had conducted the tests on its SIQ-FT machine, a high speed machine that is designed to measure the firmness of individual fruit. ...
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US hails excellent apple quality
The latest US apple estimates were made available this week and described as average in quantity but excellent in quality.The figures were based on both the assessment of the industry itself as well as the official figures from the...
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dunkers addition
Kraft Foods is investing more than £300,000 behind the launch of yet another addition to its Dairylea Dunkers range. Finger Dunkers are crispy potato rings with a Dairylea cheese dip. In store from September 8, the new addition will be supported by...
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Fresher Brazilian papaya
Improved packaging and shipping could provide a boost for Brazilian papayas.European importers say the improvements mean the fruit will no longer be reliant on air freight, and will therefore be able to arrive in larger, cheaper...
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Animated family makes Dolmio an everyday dish
Dolmio is axing its real-life Italian brand ambassadors and replacing them with cartoon substitutes.Marketing chiefs behind the Masterfoods-owned brand have decided to take a different tack to push the top selling tomato pasta sauces, aiming...
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Mister Potato Head
Few brand icons have had as much impact on the products they peddle as Gary Lineker. Simon Mowbray interrupts this national hero’s busy schedule to talk about his life as one of the UK’s most successful brand ambassadorsHe’s had...
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Young is Sundora chief exec
Dried fruit and nut supplier Sundora Foods has appointed Tryton Foods MD Brian Young to the new post of chief executive to help build brands such as Fruit Fantasy, Oatiz and Naturally Organic.Young heads a management team that includes...
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Apples set to scorch in the heat
Soaring temperatures are likely to have a significant impact on European apples and pears.While the EU apple crop is only currently forecast to be 3% down on last year, the 6,947,000 estimate at Prognosfruit may face substantial revision....
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Hellmann’s turns on teen appeal
Unilever Bestfoods is throwing its famous Hellmann’s brand into the table sauces market in a bid to attract younger users.It means the brand, which has a faithful following among ABC1 adults for its iconic mayonnaise and salad dressings,...
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spudz sub-brand
Quaker is swelling the ranks of its successful Snack-a-Jacks range with a new sub-brand of potato and rice-based offerings called Spudz. n Rolling out next month, the new lines will be supported by a £5m marketing...
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Polka fuel for raspberry hunger
David ShapleyA new, autumn-fruiting Polish-bred raspberry called Polka is taking the UK industry by storm. It was launched at the trade show Fruit Focus in Kent last week. Rupert Hargreaves, commercial director of Hargreaves Plants,...
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Asda digs Scottish spuds
Asda has seen sales of locally sourced potatoes double this year at its stores in Scotland.The ‘Ayrshire’ potatoes are clearly labelled with the Scottish flag and actively promoted in the store. Local sourcing manager at Asda Karen...
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Snack-a-Jacks spinoff
Quaker is adding a Spudz range to its Snack-a-Jacks portfolio in a bid to expand the brand’s appeal to men and children.The potato and rice-based products, which roll out from the beginning of next month, will be backed by a £5m marketing...
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Early Discovery boosts UK start
David Shapley UK supermarkets are set to make a major effort to push English apple sales using more promotional activities, according to Adrian Barlow, chief executive of English and Apples and Pears.“We are really encouraged by the...
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Sensations go nutty
Walkers is adding peanuts to its Sensations portfolio as part of a long-term strategy for the brand.The three Nut Cluster varieties – Chilli Spice, Sour Cream and Onion and Cool Tomato Salsa – come in pots and will be on shelf from September...