All Fresh produce articles – Page 195
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Mr Juicy makes the most of fruit
Dairy Crest has added a new splash of colour to its St Ivel Mr Juicy range of drinks with a pack redesign.The brand’s one-litre and 200ml cartons have been redesigned to emphasise the fruit content and health benefits of the range, which...
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Knocking the Brits? Non!
A new French wine campaign which pokes fun at the way British people pronounce grape varieties is not patronising, insists the trade group behind the push.The promotion takes the form of an audio email which challenges recipients to identify...
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Berries hailed as a ‘superfruit’
A campaign is under way to reposition berries as a ‘super-fruit’ capable of everything from reversing the signs of ageing to improving your sex life.To coincide with the beginning of the British berry season, British Summer Fruits has...
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Heinz looks snappy in salads
Heinz is making its first foray into salads with a range of pre-packed snacks.Salad Shakers roll out from next week and come in two flavours – Chicken Caesar and Greek Salad – with the newcomers representing new territory for the...
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Flavours of the med
Walkers is to introduce a limited edition range of potato crisps.The Mediterranean range comprises three flavours – tomato and basil, feta cheese and Greek kebab – and will come in 34g bags.Available from May 30 until the end of the...
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Three Cooks 'great fit'
Blakemore Food Service has clinched a £50m three-year contract to supply 240 Three Cooks bakery outlets.The AF Blakemore subsidiary will supply ambient, chilled and frozen products and fruit and vegetables to the outlets.Products...
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Walkers brings a taste of the Med
Walkers is bringing a taste of the Med to consumers this summer with the launch of a new limited edition range of potato crisps.The Mediterranean range comes in three flavours – tomato & basil, feta cheese and Greek kebab – and follows on from...
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Jazz will grow to £25m brand
The trade marked apple Jazz is set to become a £25 million retail brand in the next five years claimed Rob Mears, chief executive of Worldwide Fruit.Following successful trials in Kent, 29 English WWF group growers will invest more than £1m...
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Waistline expands in healthy fashion
Premier Foods is to throw slimming brand Waistline into a host of new arenas in a bid to make it a £20m sales success within four years.The ambitious project will kick off this summer as the brand, best known as a salad dressings stalwart,...
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Longer season for US cherries
Increased plantings of new late harvested cherries are having a major effect on the scale and shape of production in the four US fruit producing states of Washington, Oregon, Idaho and Utah.“Apart from increasing overall volumes, this is...
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The returnof Nisperos
Spanish Nisperos are back on the UK market for the second year running.Growers are hoping to build on the success of last season, which saw the unusual fruit introduced to UK consumers. Fruit quality is being described as excellent this...
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Show time for M&S
Marks and Spencer’s fruit and vegetable growers will be taking to the stand this summer during the retailer’s £1m agricultural promotion campaign.Paul Willgoss, head of agriculture, said the seven agricultural shows throughout the UK would...
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Pink Lady gets rowing
Apple growers are hoping to raise their profile with a sponsored row.Pink Lady apples is sponsoring a group of four men’s attempts to row the Atlantic in a shocking pink boat called the Pink Lady.The attempt, from Newfoundland, to England,...
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Herbal elixir for kids
New Zealand Natural Food Co has adapted its adult cold treatment elixir into a version especially for kids.Comvita Children’s Propolis Herbal Elixir (rsp: £8.65 for 200ml) is going on sale now with the natural lemon and honey treatment using...
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Death of Joseph Saphir
Joseph Saphir CBE, a leading figure in the post-Second World War fruit trade has died, aged 85.Beginning life as a commission agent alongside his elder brother, Saphir moved into importing and established 15 wholesale market branches.He...
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Jersey turns on lifestyle appeal
Younger consumers are being targeted as part of a £1m campaign to promote Jersey Royal potatoes.The trade and marketing campaign, which will see the potatoes back on TV after a two-year break from next Monday, will have a lifestyle focus...
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Satsuma protection
Tesco is launching a campaign to protect supplies of satsumas, threatened by a downturn in world demand.The retailer claimed that because the fruit’s popularity is waning in other countries, growers were switching to more profitable...
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Calypso’s full of character
Calypso is bringing out his and hers juice drinks for kids. An orange juice aimed at boys features Spider-man while a blackcurrant and apple flavour targets girls with the Groovy Chick character.Marketing director Richard Cooke said the...