All Fresh produce articles – Page 204
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News
New varieties: Sundowner makeover
Sundowner, a new red apple bred by Australian scientists, is being given a makeover to give it a high profile with consumers between now and October. Approximately 100,000 cartons of fruit grown Down Under and in South Africa will be marketed in the…
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Sidekick gets Orange
A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's £2m TV advertising campaign in July. Orange will join Sour Apple, Grapefruit, Vanilla and Cranberry in the collection. Marketing manager Chris...
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ENGLISH POTATOES: Serving up Marfona
Fruit and vegetables lend themselves to cross-promotions in many ways. As far back as the 1960s Cow and Gate linked longlife cream with Geest bananas. More recent examples are salad dressings in the prepacked salad range. Another route is coupons...
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Balla-Balla for Haribo range
Haribo is swelling the ranks of its countline gums and jellies with the launch of Balla-Balla a long 5p jelly sweet with a creamy fruit centre. The launch is part of Haribo's £3.75m investment in marketing and npd this year. Available in three...
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Milk's going Splish Splash Splosh
Staple Dairy Products is expanding its portfolio of mainstream brands with the launch of three Splish Splash Splosh flavoured milk drinks. The screw-capped 500ml bottles come in three variants chocolate, strawberry and banana. All are made with...
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Things go sour for Skittles
Mars Confectionery is adding more flavours to the Skittles portfolio with the launch of Skittles Sours. The five new flavours in the Sours bag are pineapple, mandarin, raspberry, apple and cherry and will be available from next month. Mars plans...
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Tropicana targets impulse sector as its single serve range g
Fruit juice specialist Tropicana is targeting its relaunched single serve range at the impulse sector this month. A £1m campaign includes outdoor advertising in the London area throughout July and August, as well as radio, on-pack promotions in...
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Multiples: Waitrose puts puts faces to fruit on PoS
Waitrose is featuring its English growers in store for the first time on point of sale material to emphasise quality, seasonality and the close relationship which they have built up. Strawberry producers Harry Hall of Hall Hunter, Wokingham, and...
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Exotics: Mania for mangoes
Sainsbury and Safeway have already given their support to a Mango Week from August 17-27 to coincide with the peak arrivals from Puerto Rico and Israel. Sant Mehta, chairman of the UK's largest supplier Minor Weir & Willis, aims to create an...
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PEOPLE MOVES IN BRIEF
Fruit juice brand Tropicana has appointed two new members to its channel marketing team. Roisin O'Shea, previously at Gallaher, is the new category development manager, grocery. Louise Jobson joins as category development manager for the convenience...
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Tasting panel: ARBOR MIST
From Matthew Clark. A blend of lightly sparkling wine and fruit flavours which has gone down well in the US Abv: 5.5% Price: £2.99 TARGET CONSUMER Melinda Chandler, 33, promotions manager, publishing, London This couldn't sound more like a...
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Fruit technology: Mature approach
Sinclair International, best known for its fruit labelling systems, is making substantial progress developing its IQ Firmness Tester. It reports increasing interest from supermarkets keen to develop Ripe and Ready packs, and three machines are...
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Avocados: Andalucian growers go down the organic route
South Africa selling a record proportion of fruit in ripe and ready to eat packs Increasing numbers of Spanish growers in Andalucia are converting avocado Hass, Fuerte, Bacon and Reed varieties to organic production to meet UK supermarket demands....
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Retail Price Index: Fruit 'n' veg hit inflation
Food price inflation surged to 5.3% in the 12 months to mid-May, up from 3.7% in April. The government's latest RPI figures also showed the headline rate for all items rising from 1.8% to 2.1%. The main reason was a 24.5% upturn in seasonal food....
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Category Report
Brandwatch Mintel category report: Fruit juice and juice dri
Between 1995 and 2000, the fruit juice and juice drinks sector grew by an estimated 51% in volume terms. In 2000, the total juice sector sold a volume of 1,879 million litres, equating to sales of £1,973m. The main threat for fruit juices comes...
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Stone fruit: New apricot heads for UK
French recognise potential to expand niche markets French apricot growers in the Gard region are launching a new apricot variety called Bergarouge in the UK this summer. It is a hybrid of two of the most popular types, Bergeron associated with...
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Apples and pears: Deregulation for NZ fruit
October will see the end of an era when the New Zealand apple and pear industry is finally deregulated. Regulations will be revoked on October 1 at the end of the season allowing growers a choice of exporters competing on an equal footing. The...
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NEW RISPINOS TRIO
Uncle Ben's has doubled the number of variants in its Rispinos rice snacks range by adding a trio of savoury flavours. Barbecue, Cheese and Onion and Pizza all of which have less than 2% fat joined the three sweet versions last week. The...
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Marks and Spencer: Lunch to Go facility set up
M&S has reorganised its logistics arrangements for its rapidly growing Lunch to Go food delivery service. Lunch to Go delivers sandwiches, salads and microwave meals in vans direct to offices in London and other major cities in the UK, typically...
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ISRAEL: Ready to eat
Israeli growers are leaving mangoes on the tree longer so they can be offered to UK supermarkets as tree ripened. Fruit will incur extra expense as it will have to be airfreighted said summer fruit sales manager Yaron Yarchie. The UK is programmed...