Frozen <span id="Frozen"></span> – Page 55
-
Analysis and FeaturesAunt Bessie's special roast potatoes basted in duck fat
The new roasties will provide a premium festive twist to the Christmas menu
-
News
Goodfella’s hits NY to promote improved pizza
Goodfella’s has ditched its Pizza Fairy mascot in the new ad campaign for its revamped pizza range.
-
News
Revamp for Ross Burgers
Ross Burgers have been revamped and given a simplified recipe to better reflect a ‘homestyle’ approach to cooking. The frozen food supplier is re-launching both its 2oz and 4oz burgers with a more eye-catching packaging and clearer key messaging.
-
NewsAunt Bessie’s gives roasties ‘special’ spin
Aunt Bessie’s has given its frozen range a premium festive twist with the launch of roast potatoes basted in duck fat.
-
NewsKerry puts premium into frozen food with new ready meals
Kerry Foods is hoping to transform the frozen ready-meal category with the launch of a range of products made with “quality” ingredients.
-
NewsTesco takes Chokablok into Magnum territory
Tesco's Chokablok ice cream has taken another step towards becoming an established brand by muscling in on Magnum's territory with the launch of premium ice creams on sticks. The Belgian chocolate-coated Chokablok on Sticks will launch...
-
NewsAunt Bessie’s unveils pud designed to fit a sausage
Aunt Bessie's has developed a Yorkshire pudding designed to fit a sausage - in the same week another supplier has unveiled beef burgers shaped to fit in a baguette. Perfect for Sausage Yorkshire puddings, which will roll into stores early...
-
News
John West targets number-one spot in seafood market
John West has unveiled an ambitious plan to become the UK’s number one seafood brand within 10 years, overtaking seafood rivals Young’s and Birds Eye and adding at least £100m in extra sales.
Bought by Thai canning giant Thai Union… -
NewsCarte d’Or mini tubs aim to scoop success
Carte d'Or is looking to replicate the success of sister brand Ben & Jerry's mini-tub format with the launch of a miniatures range. Launched under Unilever's new My Carte d'Or moniker, the 200ml pots mini versions of the existing...
-
NewsAnother new look for Goodfella’s pizza lines
Goodfella's is overhauling its frozen pizzas range again as it looks to take the brand "back to its roots" and stem a sharp decline in sales. Sales of the Northern Foods brand have fallen 17.3% over the past year [Nielsen 52w/e 6 August...
-
NewsJamie Oliver makes seafood debut with Young’s tie-up
Jamie Oliver has expanded his commercial empire into the frozen fish category with the launch of a 12-strong portfolio co-branded with Young’s.
-
Comment and OpinionAd of the Week: Off-the-Wall’s Alan joins the sausage roll of legends
Throw Skippy on the barbie and haul Flipper, gasping and wheezing, ashore in the tuna nets. A new animal star is born. While Birds Eye wrestles with the dilemma of whether to pull its polar bear ads, Wall’s has blown the competition off…
-
News
Focus On Lunchbox: The luxury lunch in front of a computer
The recessionary climate may have put paid to the business lunch, but it has not stopped consumers treating themselves.
-
NewsShift in focus for McCain toastie offer
McCain has revamped its frozen toasted sandwich offer to focus on health and taste rather than speed. The company has scrapped its Micro Toastie product, which was aimed primarily at a teenage market, and replaced it with the McCain...
-
NewsEx Mars president to be the new MD of Birds Eye
A former Mars president will join Birds Eye UK & Ireland as managing director in September following the departure of Anne Murphy, The Grocer can exclusively reveal. Andy Weston-Webb, who has worked on brands such as Colgate, Mars,...
-
NewsGreggs and Iceland pair up to sell frozen sausage rolls
Iceland has joined forces with Greggs to sell frozen versions of the high street baker’s famed sausage rolls. Ten Iceland stores in Liverpool began selling the bake-at-home sausage rolls today in Greggs-branded four-packs.
-
NewsBirds Eye’s Murphy fills new Boots trading role
Boots is shaking up its commercial operations, with Anne Murphy general manager UK & Ireland at Birds Eye taking on one of two new senior trading posts the UK business is set to create.
-
NewsQuorn targets non-veggies with fake fish range extension
Quorn is expanding its range of 'fish' lines in a bid to reel in "concerned" fish eaters as well as veggies. Earlier this year, the meat-free brand launched two frozen fish-alternative products fish-less fingers and tuna style &...
-
News
Chicago Town hit by recall over metal threat
A batch of Chicago Town Deep Dish Pepperoni pizzas have been recalled amid fears they could contain small pieces of metal. Brand owner Dr Oetker said it was taking the action as a precautionary measure following an isolated incident at its production facility.
-
NewsArdo urges provenance push for frozen pea lines
East Anglian pea growers dropped by Birds Eye last year are set to fight back this summer with a provenance-based on-pack and social media campaign. Own-label frozen vegetable supplier Ardo, which struck a deal with The Anglian Pea...