Frozen <span id="Frozen"></span> – Page 59
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Comment and Opinion
Editor's Comment: Why no fanfare for Birds Eye's Italian swoop?
I want to tell you a story: I've called it The Tale of Two Equities.
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News
Hot Topic: I can take or leave Marmite, but it's still my mate
There was more good news for Birds Eye this week, with Myleene Klass signing up to TV ads that will feature get fit exercises.
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News
Italian job sees Birds Eye snatch frozen ops
As Birds Eye Iglo landed Unilever's Italian frozen food business this week, CEO Martin Glenn said strong backing in the City and a willingness to work jointly with Unilever in the future helped beat off competition from frozen food...
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News
Focus On Lunchbox: Frozen takes on the food waste battle
Frozen food has a new weapon in its promotional arsenal the environment. As environmentalists try to highlight the detrimental impact of food waste, frozen food should be perfectly placed to promote its waste-saving potential.
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News
Unilever sells Italian frozen arm to Birds Eye
Unilever is selling its Italian frozen foods business, Findus Italy, to Birds Eye Iglo for £688m.
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News
Birds Eye unveils chicken Bake to Perfection lines
Birds Eye is aiming to build on the success of its Bake to Perfection Fish range by expanding the concept into chicken. The four-strong range includes Garlic & Herb, Chasseur, Tomato & Basil and Red Wine & Mushroom variants,...
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News
Wedges get a share of the Film4 action
McCain is cementing its association with movie nights in through a new sponsorship with Film4. Running for the next 12 months from this weekend, McCain Wedges will feature in Film4 idents before and after the 9pm film. The ads portrayed...
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News
Birds Eye unveils plan to drive sustainability
Birds Eye is rolling out a health and sustainability programme to drive supply chain efficiencies and educate shoppers about the benefits of frozen food. Forever Food is a five-year plan that will encompass all of Birds Eye's existing...
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News
Grocer 33: Asda cheapest with soups and sauces
Asda claimed first place this week, offering 12 items on promotion and six cheapest items, including McCain's fries (£1.92), New Covent Garden carrot and coriander soup (£1.50) and Sharwood's black bean sauce (£1).
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News
Wilkin & Sons unveils jammy new ice creams
Premium jam maker Wilkin & Sons has launched its first ice cream, made with fruit that is usually used in its Tiptree branded conserves.The line-up comprises Little Scarlet Strawberry Conserve, Tawny Orange Marmalade and Lemon Curd...
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News
Focus On Frozen Food: Promos put a freeze on value
Manufacturers and retailers have been slashing prices and promoting hard to entice shoppers to the freezers. But is this just driving value out of the sector, asks Suzy Bashford
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News
Focus On Frozen Food: Beckham champions G03
Given that omega-based frozen food range GO3 bombed following a David Beckham-fronted launch in 2008, it seemed an odd partner choice for Young's.
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News
Focus On Frozen Food: Frozen gets luxurious
The sector has seen a raft of premium launches intent on adding value.
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News
Focus On Frozen Food: Frozen takes on the food waste battle
Frozen food has a new weapon in its promotional arsenal - the environment.
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News
Focus On Frozen Food: Four to watch
These miniature Yorkshire Puds picked up the top gong in the frozen savoury category at The Grocer Food & Drink Awards in February.
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News
Deals on frozen food hitting market share
There were 1,000 more promotions on frozen food in the year to May than last year across the big four retailers.Cut-price offers by retailers and manufacturers increased frozen food promotions to 6,707 [Assosia 52w/e 10 May]. A third of...
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News
Baskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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News
Birds Eye trio offer chicken snack meals
Birds Eye has introduced a trio of new products to the freezer aisle.
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News
Young’s G03 offers active kids a chance to meet Beckham
David Beckham is urging kids to get active in a new multimillion-pound marketing push to support this month's launch of the Young's GO3 frozen seafood range.
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News
Young’s signs up Beckham in GO3 partnership deal
David Beckham is back in the freezer aisle thanks to a new partnership deal with Young's, The Grocer can exclusively reveal. Findus Group announced this week that its Young's business had teamed up with the Beckham-fronted GO3 brand to...