Frozen <span id="Frozen"></span> – Page 60
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Retail Prices: Birds Eye takes top spot as Cadbury reins back deals
Birds Eye has upped its promotional activity, reports Alex Beckett, but shoppers are being lured away from frozen by fresh and chilled deals
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Birds Eye enlists help of ‘peculiar’ bear on frozen
Birds Eye is urging rival frozen food companies to follow its lead and boost investment in marketing, as it reveals its new £9m and “slightly peculiar” TV campaign voiced by Hollywood star Willem Dafoe.The frozen giant kicks off the…
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Seafood giants in new sustainability pledges
Seafood giants Birds Eye Iglo and Young's have announced parallel ethical commitments in a bid to ensure the sustainability of future fish stocks.
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Northumberland in tie-up with Harriott for frozen potatoes
Ainsley Harriott is to make his debut in frozen food by fronting a new range of potato products from Northumberland Foods.
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NewsMagnum Gold gives Unilever first-quarter boost
Upmarket new ice creams and shower products for older men helped first-quarter volume growth at Unilever – although European sales by value remained almost flat.
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Saucy Fish Co bags itself a range fit to take on frozen rivals
Seachill has launched a chilled rival to frozen cook-in-the-bag ranges from Birds Eye and Young's in a bid to take sales of its The Saucy Fish Co brand to £10m in its first year.
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Young’s fishy meals are now in the bag
Young’s is hoping to grow the frozen fish category with a new range of microwaveable products. The It’s in the Bag range comprises salmon pasta and seafood paella and targets consumers who want a quick and easy dish.
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Makro adds frozen rolls to catering lines
Makro has launched a new frozen bakery range for its hotel, restaurant and catering customers.It includes bread rolls, ciabatta and panini, naan, pitta, scones and doughnuts. They are available part or fully baked.Makro said...
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Ben & Jerry’s: why so serious?
Sir, Is it my imagination or is Ben & Jerry's becoming an increasingly one-dimensional ice cream proposition these days, with its Fairtrade fixation?
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Federici and Gelato Party set to ‘hijack’ election meetings
Luxury ice-cream brand Antonio Federici is gearing up for warmer weather with new listings, NPD, a £2m media investment and a spoof election-themed marketing campaign.Since its launch a year ago, the Antonio Federici range has only been...
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NewsAcid Test: Aero Double Bubble
I was really excited when the Aero Double Bubble arrived as the packaging was really nice and eye-catching - it is the kind of product I would nag my mum and dad to buy when doing the food shop.
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Findus Group names its new CSR director
Ian Hagg has been appointed to the new role of corporate social responsibility director for Findus Group.He will be responsible for ensuring sustainability remains at the core of all Findus Group activity.He joins from...
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NewsWatch out, Ben & Jerry’s
R&R chief executive James Lambert tells Nick Hughes why he’s not afraid to gun for Unilever’s dominance in ice cream
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Ad of the Week: Magnum’s star force is talking bullion
Us Brits had a love-hate relationship with Eva Longoria. Unilever loved her; everyone else hated her. Magnum has traded up by a factor of about a billion for its new Gold ad, a richly cinematic heist movie 'trailer'.
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A fresh look at frozen
Mark Escolme, managing director of Findus Group’s UK frozen businesses, tells Alex Beckett he relishes the challenge of making consumers fall in love with frozen
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Mackie’s makes ice cream Extra Posh with new tubs
Mackie’s of Scotland is launching a super-premium ice cream range to challenge Häagen-Dazs and Ben & Jerry’s domination of the 500ml-tub market.
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Chicago Town offers a Feast for footie fans
Chicago Town is cashing in on World Cup fever with the £500,000 launch of its Footie Feast pizza.
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New posher Viennetta is better by far
Wall's Viennetta is venturing into the premium end of the ice cream market.Viennetta Selection Biscuit Caramel (rsp: £2.49) contains vanilla and caramel ice cream with layers of caramel on a biscuit base. Wall's brand manager Naomi...
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Sainsbury’s takes peas 100% British
Sainsbury's is converting its own-label frozen pea supply to 100% British from the end of next month.The supermarket, which was already 100% British on conventional peas, has now sourced an additional 350 tonnes of organic peas that were...
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Curry crispy pancake revived by Facebook
Findus is bringing back its Chicken Curry Crispy Pancakes in response to an online petition.The company set up a Facebook group last November to enable consumers to "share nostalgic memories". But the group took on a life of its own as...