Frozen <span id="Frozen"></span> – Page 63
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NewsUnilever eyes ambient ice cream invention
Unilever, the company behind Ben & Jerry’s, Wall’s and Magnum ice cream, is developing an ambient ice cream in an attempt to reduce greenhouse gas emissions.
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Birds Eye’s frozen pasta range to refresh Italian
Birds Eye is hoping to emulate the success of fresh Italian pasta meals down the frozen aisle with a new range of microwaveable dishes that it claims are healthier than their fresh counterparts.The pouches, which hit shelves next month,...
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Aunt Bessie’s targets kids with new mini Yorkshire puddings
Aunt Bessie's is hoping to reinvigorate frozen Yorkshire pud sales with a range intended for midweek meals, rather than the traditional Sunday roast. The new Midweek Minis (rsp: £1.49 per bag of 18), which are smaller than the core Yorkshire...
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Aunt Bessie’s targets kids with new mini Yorkshire puddings
Aunt Bessie’s is hoping to reinvigorate frozen Yorkshire pud sales with a range intended for midweek meals, rather than the traditional Sunday roast.
The new Midweek Minis (rsp: £1.49 per bag of 18), which are smaller than the core… -
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Frozen pea volumes up 4% on last year
Pea sales continue to rise as more consumers use it as an ingredient as well as an accompaniment. Value sales have risen 11% year-on-year to £216m [TNS 52w/e 14 June], with volumes also rising 2% to 122 million kg.
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Will frozen still be hot when economy starts to recover?
Sales of frozen food have rocketed in the past year. But is its popularity sustainable, or will it end at the same time as the recession, asks Alex Beckett
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Thrifty shoppers push frozen sales over £5bn
The frozen food renaissance has pushed sales through the £5bn barrier for the first time, new TNS figures show. Total frozen sales in the year to 14 June 2009 grew 6.3% to £5.1bn, according to the TNS Worldpanel data.
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Thrifty shoppers push frozen sales over £5bn
The frozen food renaissance has pushed sales through the £5bn barrier for the first time, new TNS figures show. Total frozen sales in the year to 14 June 2009 grew 6.3% to £5.1bn, according to the TNS Worldpanel data. Frozen meat and pizza...
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NewsCampaign Trail: Let's dance
The 'chicken dance' takes on a new meaning in Birds Eye's new TV ad for Reggae Reggae Chicken Chargrills. A spiced-up chicken's Jamaican dance causes a piece of plain chicken to put its back out as it copies the moves. The ad hits screens this week...
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Unilever ‘astounded’ by response to £1m Magnum promotion
Unilever insists it will definitely run another £1m prize-winning promotion for Magnum ice cream despite the fact that thousands of competition winners are having to wait for their prizes after it underestimated the "astonishing" scale of the...
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Booker unveils 49p Wall's Magnum rival
Booker is to launch a hand-held ice cream under its Euro Shopper own-label range this month.The Euro Shopper Classic, a vanilla ice cream coated with Belgian chocolate, is price-marked at 49p and will provide a profit on return of...
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Other Movers 20/6/09
Emma Knowler has been promoted to UK HR director at Birds Eye Iglo Group. Knowler joined the company a year ago and moves up from the role of senior HR business partner. She replaces Brian Murray, who has been promoted to European HR...
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Unilever puts offers on ice after supply setback
Britain's biggest ice cream manufacturer admitted this week it would have to slash the number of special offers on its brands such as Cornetto, Magnum and Carte D'Or - during the crucial summer season.Unilever blamed manufacturing problems...
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Girls-only Gorgeous lacks pulling power, says Chicago Town
Chicago Town's "women-only" pizza brand Gorgeous has struggled to attract consumers since its debut five months ago, the company has revealed.The range, launched in February, had achieved just under £600k in sales due to a "lack of consumer...
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Birds Eye puts sizzle into midweek meals with new Chargrills
A Tex-Mex-inspired relaunch of Birds Eye's Chicken Chargrills range, including a collaboration with Dragons' Den star Levi Roots, aims to spice up midweek family meals.The five-strong range, which hits shelves next week, includes two new...
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McCain answers credit slur with profits surge
Frozen foods maker McCain weathered the first half of 2008 well, according to accounts filed at Companies House this week.The accounts had been the subject of a bitter row with Euler Hermes, the world's largest credit insurer, which withdrew...
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Cornish credentials key to Kelly's debut in advertising on TV
Kelly's of Cornwall this month hits TV screens for the first time with a £2m ad campaign to support the design revamp of its range of premium ice creams. The 30-second advert, debuting on 18 May, marks the first time the Bodmin business has...
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Picture This...Ready meals on wheels for silver surfers
Customers with an average age of 73 are boosting the fortunes of an internet-based company that delivers healthy, frozen ready meals. Wiltshire Farm Foods was growing sales in the double digits, said new business development manager Steve Ennis, and...
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McCain voucher plan to see off own label
McCain is launching a 'save £10' voucher initiative to encourage cash-strapped consumers to buy its products instead of own label.A coupon booklet offering consumers 30% off 12 selected McCain products throughout May, June and July will be...