Frozen <span id="Frozen"></span> – Page 64
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News
Foodvest builds up Findus UK to vend it like Beckham
Foodvest wants to build Findus UK into a £120m brand. Should Birds Eye be worried about competition in the frozen food aisle? Alex Beckett reports
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NewsChicago Town claims Takeaway is tastier than Domino's pizza
Chicago Town is aiming to take a slice out of Domino's and Pizza Hut's delivery business with a revamp of its Takeaway frozen range. In a bid to encourage consumers to switch from having pizza delivered, the Dr Oetker brand has added the...
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NewsFoodvest aims to treble sales of Findus in Britain
Findus UK is expected to triple its retail sales to £120m by 2011, according to its parent company Foodvest, which bought the licence for the Crispy Pancake maker last week. Foodvest owns the Findus brand worldwide and makes products for the...
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News
Brealey moves from Dr Oetker to sales director at Rachel's
Rachel's Dairy has named Neil Brealey as its new sales director. Brealey joins the company from Dr Oetker where he was head of sales for chilled. Prior to Dr Oetker, he worked at Arla Foods, St Ivel and Dairy Crest.Brealey said that...
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NewsWarm March boosts sales of big-brand ice creams by 5%
A combination of sunny weather and the gloomy economy gave ice cream sales an unexpected lift last month.
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News
Matthews' Drummers go Southern-fried
Bernard Matthews Farms has added a Southern-fried variant to its Golden Drummer range.The turkey specialist said it was responding to data showing that Southern-fried was the second-most popular flavour in frozen breaded products and worth...
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News
New frozen herb lines from Dorot
New frozen herb varieties have been launched under the Dorot Garlic & Herb brand. Chopped Basil, Chopped Parsley and Italian Herb Mix were launched in Sainsbury's on promotion in March, while a Red Chilli Pepper variant is due for launch in May. An...
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News
Ad of the Week: Mattessons' meaty innuendo finds virtue in vice
This column was not the first to note the frequent and often wildly inappropriate use of sexual imagery to sell products ranging from confectionery (Magnum, Flake and now Cadbury's Caramel) to chemical weapons (Lynx deodorant). Perhaps the...
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Campaign Trail: Dr Oetker adds cash to the mix
Dr Oetker claims an instant cash win promotion rolling out now across its homebaking decorations range is a category first. The on-pack promotion, which will be supported by a TV campaign, features prizes including 7,500 £10 notes hidden in the...
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News
Kim: making pizza, not war
While the OFT ponders whether Dr Oetker is about to bite off too generous a slice of the domestic pizza market, North Korea's first pizzeria has even less competition to worry about.It marks the crescendo of a 10-year pizza obsession for...
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News
Asda set for overhaul of own label
Asda is to overhaul its own label ranges after bringing in the marketing director of McCain, Simon Eyles, to oversee development. "We want to develop own label in a way that it is chosen for product benefit rather than just price," said...
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NewsDel Monte takes on own-label with frozen fruit launch
Del Monte has begun its assault on the own-label dominated frozen fruit sector with the launch of branded frozen lines.
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NewsBirds Eye tackles fish fear with foil pouches
Birds Eye is hoping to take the fear factor out of handling raw fish - and boost total category sales - with the launch of two new "no touch" premium ranges. The frozen giant is eyeing £10m in combined first-year sales for its new Bake to...
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News
Magnum sticks offer cash prizes
Unilever is using the lolly sticks on its Magnum ice creams to launch a new on pack promotion that emphasises the brand’s “pleasure credentials”.
The codes will appear on sticks across multipacks and impulse singles of selected Magnum brands,… -
NewsAdvertising: Frozen looks to healthier opportunities
The mood in frozen food has been anything but icy recently as big spenders such as McCain significantly upped their spend and several quiet frozen brands joined the fray again. McCain spent 24% more in the four weeks to 8 February than in the...
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NewsNew Magnum defies packaging criticism
Unilever has launched a Magnum hand-held ice cream in its own box - just one week after a report claimed supermarket packaging was undermining recycling efforts. Temptation, which carries a £1.76 rsp, is available in chocolate and caramel &...
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NewsLinda McCartney gets new look and recipes
Linda McCartney Foods has overhauled its range and packaging to broaden its appeal with meat reducers. A new focus on exotic dishes will help drive consumer curiosity in meat-free foods, claimed the Hain Celestial brand. Linda McCartney Thai...
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News
Coppola role boosts technical innovation at Northern Foods
Northern Foods has appointed John Coppola to the new role of group technical innovation director as the food manufacturer bids to increase its NPD. Coppola joins Northern, which makes products including Goodfella's pizza and Fox's biscuits,...
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NewsAd of the Week: Chicago Town is Tuck In the middle with you
It’s debatable whether microwave pizza really counts as traditional Italian cuisine, but there are unquestionably advertising clichés in flogging the stuff that are as timeless as the Eternal City or its interminable traffic jams. This column...