Frozen <span id="Frozen"></span> – Page 66
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Disney lines up Mickey for healthy kids ranges
Disney is hoping to inspire “pester power for healthy food” with its first UK frozen range of children’s favourites, all made in the distinctive shape of Mickey Mouse. Disney Consumer Products (DCP), its UK consumer arm, has spent the past two...
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McCain: our posh chips are Simply Gorgeous
McCain: our posh chips are Simply Gorgeous: McCain Foods is continuing its push into the premium frozen sector with the launch of a new indulgent potato brand this autumn. The Simply Gorgeous range is aimed at special occasions and is priced at £2.29 for a 550g bag, compared with £1.93 for ...
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Ben & Jerry’s says it’s a Caring Dairy
Ben and Jerry’s has added a ‘Caring Dairy’ logo to cartons across its European ice cream and frozen yoghurt ranges. The logo on the back of the carton, which is expected to debut in early September, is the latest ethical selling point for the brand...
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The captain’s first mate
What more perfect a job for a self-confessed fish finger addict than MD of Birds Eye? Anne Murphy talks to Mark Choueke
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Lion gets its teeth into frozen with Foodvest
The Foodvest Group is now “a scale player with a scale private equity house behind it”, according to Young’s Seafood MD Jim Cane. Lion Capital, which acquired Foodvest, the owner of Young’s Seafood and Findus, for £1.1bn on Tuesday, would use the...
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Aunt Bessie’s MD hunt ends in Heritage hire
After eight months without a managing director, Aunt Bessie’s has appointed Paul Heritage to the role. Heritage replaces Paul Sanderson, who left last December after four years with the frozen food company. A spokeswoman blamed the delay on the...
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Birds Eye takes on sustainability chief
Frozen food giant Birds Eye has appointed Peter Hajipieris as director of sustainability and external affairs to spearhead its first-ever sustainability commitment programme. The Birds Eye View, published this week, sets out targets in nine areas...
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Findus targets growth through 70s nostalgia
Findus is bringing back its fish fingers after an 11-year absence to capitalise on the revival of interest in old 1970s staples. It hopes the relaunch, which comes ahead of a wider refresh of its classic frozen food offer, including the...
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Birds Eye's view from the top in frozen food
There's a lot of attention on frozen food right now, with the credit crunch and product launches helping the much-maligned aisle to record a significant comeback. As a result, promotion has been heavy. The frozen category accounted for 10% of...
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Fredericks Dairies
Fredericks Dairies, the UK's largest independent ice cream manufacturer, is launching two new exciting Cadbury ice cream tubs which will continue to strengthen the brand's position in a marketplace currently worth over £33 million.The...
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Driving home health message
Consumers are finally waking up to the health benefits of frozen food - with a little help from the manufacturers. It's about time too, says Anne Murphy, general manager of Birds Eye UK and deputy chairman of the Food and Drink Federation's ...
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Rising star
General Mills is mounting its first television advertising campaign in seven years for frozen pastry brand Jus-Rol in a bid to make the most of the frozen category's reviving fortunes.The 30-second ad, which offers up a quick and simple...
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Improving the image of frozen
In 1948, when frozen food first arrived on these shores, only the most affluent could afford it. Sixty years later, manufacturers are doing everything they can to combat shoppers' perception of frozen food being low-quality. Prior...
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Frozen plays the green card
For years frozen was regarded as the cheap and cheerful cousin of fresh and chilled. Not any longer. As consumers wake up to the need to reduce the 6.7 million tonnes of food they throw away each year [Wrap], the inherently low-waste...
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Public warms to frozen food
After years of little or no growth, the frozen food sector is enjoying a strong growth spurt. In the year to February 24, sales jumped 4.2% to £4.7bn, according to the latest data from TNS. Some of this can be accounted for by higher...
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Unilever ice cream chief heads Uniross
The former general manager of Unilever Ice Cream UK has switched to the rechargeable battery sector. Mike Doole, who spent 18 years in strategy and business development at Birds Eye Wall's and Unilever UK and was responsible for leading...
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acid test - Heinz Blend Tomato Sauce & Magnum
Expert's verdict...8/10 ?As a tomato sauce that's easy to pour and tasty, this could have potential. The eye-catching bottle gives it a premium feel, and the string on the label is nice - it would look at home in a country kitchen. But will it sit...
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Wall's proves a chilling opponent in ice creams
Wall's ice creams and lollies accounted for more than half of the top five ice cream chart for promotional offers last weekend, taking 53% of activity - 31 points ahead of closest rival Nestlé.Unilever's extensive range under the Wall's...
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Chicago Town in taste tests
The latest Chicago Town Takeaway ad campaign claims its frozen pizzas are better than their real takeaway equivalents.The campaign will feature the brand's Pepperoni Pile Up Tomato-sauce filled crust pizza, which is being advertised for...