Frozen <span id="Frozen"></span> – Page 67
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McCain steps up NPD with new ingredients
McCain is planning a dramatic move outside its potato heartland, its chief executive has revealed.As well as considering the use of other vegetables, it was also preparing for a second foray into savoury snacks, Nick Vermont told The...
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McCain wedges in Alfresco campaign
McCain has joined forces with the National BBQ Association to promote its new limited-edition range of frozen potato wedges during the organisation's Gastro Alfresco summer campaign.McCain Summer Wedges with a Hint of Pesto has been...
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Wall's to target health market with mini cone
Wall's is launching a mini Cornetto to appeal to more health-conscious consumers who want portion-controlled treats.The launch of Cornetto Minis, which is part of a range of new summer products from the Unilever-owned brand, comes after...
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Aunt Bessie proud to be a Delia Cheat
Heinz and Whole Earth Foods are to slap 'Delia Cheat! Ingredient' stickers on packs this week after celebrity cook Delia Smith named the brands in her new book. The companies have bought the rights to use the logo on two Aunt Bessie's...
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Unilever turns Magnum mini to make it an everyday snack
Unilever is repositioning its Magnum ice cream as an everyday treat with the help of Desperate Housewives star Eva Longoria. As part of a major overhaul of the brand, Longoria will front a multimillion-pound campaign - its biggest ever -...
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Competition hots up in the frozen food aisles
Birds Eye maintained its first place in the top five frozen category chart with 30% of promotional activity last weekend. But it was only two percentage points ahead of Young's.
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McCain powered by waste lagoon
A waste water lagoon the size of two football pitches is to power McCain's biggest UK chip factory, in Cambridgeshire.The Whittlesey plant already gets 60% of its electricity from three on-site wind turbines, installed two months ago,...
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Novelli frozen line gets £1m TV boost
Findus is ploughing more than £1m into its first ad campaign for the Jean-Christophe Novelli frozen range as the brand breaks through the £2m barrier a year after launch. The TV campaign, breaking in February, is Findus's first TV push...
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Harkjaer heads new umbrella group for Findus and Young's
Seafood giant Young's and frozen food group Findus are to be brought together under a new umbrella structure by owner CapVest next month. The Foodvest Group, which will have a turnover of £1.1bn making it one of the largest seafood and...
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In Brief: Magnum taken on Thorntons is squaring up to Unilever's; McCain goes posh; Actimel vanilla
Magnum taken on Thorntons is squaring up to Unilever's Magnum brand with two new luxury ice cream sticks, the first time it has entered convenience and supermarket channels with its ice cream. Toffee Temptation and Chocolate Trio will be available...
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Tryton Foods MD Sanderson leaves
The managing director of Tryton Foods - owners of Aunt Bessie's frozen food brand - left the company with immediate effect this week.Neil Sanderson had been with Hull-based Tryton Foods for the past four and a half years. Prior to this...
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Campaign trail: Tryton Foods
Tryton Foods is turning the spotlight on its Aunt Bessie's brand in a new £1.5m TV campaign focusing on its hot traditional desserts portfolio. Hitting the small screen next week, the ad is set in the 1970s and features a couple enjoying...
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Heinz is left behind as wind fills Captain's sails
Birds Eye has taken the top spot in branded activity chart this week. It accounted for 29% of the promotional space taken by the top five brands in the Assosia survey, placing it nine percentage points above Heinz.
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Aunt Bessie gets a modern makeover
Classic frozen food brand Aunt Bessie's is to be revamped, with even Bessie herself getting a makeover. Tryton Foods is relaunching the brand following consumer demand for traditional and high quality convenience...
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Cook boosts capacity with move to new site
Frozen food retailer Cook has moved to a new £2.5m factory in Kent as part of plans to grow the scale of its business. The 30,000 sq ft Sittingbourne facility, dubbed a "kitchen" by the company because all its dishes are hand-prepared,...
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Onken Mousse moves into premium desserts
Onken Mousse is moving upmarket as brand owner Dr. Oetker aims to compete with the likes of Gü in chilled pot desserts. The range is being relaunched and rebranded as Dr. Oetker Onken Mousse this month and segmented into 'creamy' and...
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Birds Eye encourages switch with Omega-3
Birds Eye is making a big play of the Omega-3 content of its new fish fingers to persuade consumers to switch from cod to pollock.This month it launches Omega-3 branded fish fingers made from Alaskan pollock, which is in much more...
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the net widens
Every week, there are reports of yet another fish species in crisis because of overfishing. And every week, another retailer or supplier unveils plans to improve its sourcing strategy. Asda, Birds Eye and Young's Seafood are among many companies now...
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McCain takes spuds on health, premium drive
McCain is kicking off the next phase of its mission to position frozen potato products as healthier, convenient and potentially premium with new roast potatoes, chips and flavoured accompaniments for the autumn. It is taking chips upmarket with a...
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Wall's continues to give rivals the cold shoulder
Wall's has reclaimed the number-one spot from nearest rival Nestlé in the ongoing battle for first place in the ice cream sub-category. The ice cream manufacturer recorded a variety of offers in retailers last weekend, securing 53% of all featured...