Frozen <span id="Frozen"></span> – Page 68
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When the chips were down...
Nick Vermont is not a fan of Jamie Oliver. In fact, the McCain Foods regional CEO pinpoints the arrival of Jamie's School Dinners on Channel 4 as the moment the bottom fell out of the oven chip market. A healthy 3% annual growth swung violently to...
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Goodfella's takes on chilled with Signatore
Northern Foods is transferring its expertise in frozen pizza to the chiller with the launch of a premium range under the Goodfella's brand. Goodfella's Signatore, the brand's first foray into the chilled cabinet, will fill "a gap in the market for...
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Mushy peas anyone?
It is the day after serious flooding hit the north of England and I am standing with Colin Wright, agricultural manager at Birds Eye, in a pea field in Hull. With scare stories doing the rounds in the national press about the threat of...
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Rocketing wheat costs start to bite
The impact of soaring wheat costs began to bite this week as the UK's largest miller, Rank Hovis, massively increased the price of its flour, while Goodfellas and Fox's supplier Northern Foods announced plans to slash costs in a bid to offset...
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McCain gets on Tractor with 100%-UK pledge
McCain Foods is to become the first frozen food manufacturer to carry the Red Tractor logo on its chips, following a pledge to use only British potatoes.From September its chips will carry the mark back of pack and the claim that "100%...
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Wall's elbows Birds Eye aside in frozen activity
Wall's has overtaken Birds Eye for the first time in the Promotrack chart for the overall frozen category. With 35% of total activity last weekend, its offers were based on its range of ice creams and ice lollies. Products were on...
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Birds Eye frozen lines given £25m overhaul
The entire Birds Eye range is to be relaunched as part of a £25m investment for 2007.The relaunched products, which will appear on shelf from August this year, form part of its Truth campaign to improve consumer perceptions of frozen...
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Making the most out of the summer season
Dave Chew Dave's C-store, CheshuntSays: The summer months are our best time because that's when people want cold drinks and ice creams and make more impulse purchases. People don't go to a big Tesco just for a Cornetto so put ice...
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This year's winners
Frozen foods: McCain FoodsBy switching its chip recipe to sunflower oil McCain has successfully re-launched its brand and dispelled some of the bad health myths around frozen chips. In a bid to give its consumers clarity on the...
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Food can be healthy, ethical sustainable, and tasty, too!
My challenge, having joined Birds Eye as CEO in November, is to restore growth to the frozen food category. There are a lot of misconceptions with regard to frozen food and, as the category leader, it is up to Birds Eye to change the public's...
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Big brands keep up the pace in freezer cabinets
The frozen category recorded sixth place in the overall promotional featured space chart for 2006 and so far in 2007 is in seventh place.The top 10 frozen brands in 2006 were Birds Eye with 36% of activity, Goodfellas in second place...
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Campaign trail: Chicago Town Pizza is naming rival brands for the first time
Chicago Town Pizza is naming rival brands for the first time in a £2m TV ad based on a blind taste test. The campaign controversially tells consumers that Chicago Town's takeaway frozen-pizza range proved more popular in a taste test than...
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Murphy to oversee UK Birds Eye development
Birds Eye has brought in Anne Murphy to lead its UK team and oversee the brand as the business undergoes a major shake-up.Murphy will be the new general manager for Birds Eye UK, which currently has sales of over £520m and a portfolio of...
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Availability
Asda Eastbourne, East Sussex. 1 This store had run out of McCain hash browns and did not stock Mars bars in a 6-pack, as requested on our shopper's list, only in a 9-pack. Our shopper said the store was very busy with...
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McCain: bitter disappointment
Sir; While your new campaign against the Nutrient Profiling Model may have good intentions, it was bitterly disappointing to read and see oven chips being inaccurately tagged as a food 'with no nutritional value'. McCain oven chips are...
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Vegetarian cabinets dominated by Quorn
Featured space promotions for vegetarian brands have made a slow start in 2007. In data captured from 1 to 27 January 2007, only Quorn and Grassington's have recorded offers. Quorn's activity so far this year has been on cottage pies in...
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Availability
Asda Burgh Heath, Surrey. 2 This store failed to provide either McCain Smiles or own label Scotch eggs. Our shopper said the store was tidy but there were shelf-stackers and packing trolleys in the aisles. Staff were helpful and...
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Skinny Cow turns up low-fat fruity appeal
Richmond Foods is making a foray into iced smoothies with the launch of a range of smoothie sticks under its Skinny Cow umbrella. Hitting the shelves at the end of next month, Skinny Cow Smoothies will be available in two flavours,...
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Ice cream revamped as 'wholesome pleasure'
Unilever is attempting to change the consumer perception of ice cream from a fattening treat to "wholesome pleasure food". The new £25m brand strategy for Wall's involves a new strapline: 'An Honest Scoop of Daily Pleasure', a new visual...
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Maltesers and Milky Way get in with the cool
Maltesers and Milky Way are the latest confectionery lines to hit ice cream cabinets. Tubs of Maltesers Ice Cream Bites - available exclusively in Tesco for £2.99 - consist of 15 bites of ice cream dipped in milk or white and dark...