Frozen <span id="Frozen"></span> – Page 71
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News
Salmon farmers vow to shame their critics
A new mood of militancy among Scottish fish producers is being taken further with a vow by the Scottish Salmon Producers&' Organisation to name and shame its critics.The SSPO is already involved in a dispute with Birds Eye...
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Dr Oetker gives BioPot a life-saving injection
German food giant Dr Oetker is seeking to halt the decline of yoghurt and mousse brand Onken with the first major activity for BioPot in five years. BioPot is returning to TV screens next month following the completion of Onken Dairy...
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Dr Oetker gives BioPot a life-saving injection
German food giant Dr Oetker is seeking to halt the decline of yoghurt and mousse brand Onken with the first major activity for BioPot in five years.BioPot is returning to TV screens next month following the completion of Onken...
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News
Dr Oetker gives BioPot a life-saving injection
German food giant Dr Oetker is seeking to halt the decline of yoghurt and mousse brand Onken with the first major activity for BioPot in five years.BioPot is returning to TV screens next month following the completion of Onken...
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News
Dr Oetker gives BioPot a life-saving injection
German food giant Dr Oetker is seeking to halt the decline of yoghurt and mousse brand Onken with the first major activity for BioPot in five years.BioPot is returning to TV screens next month following the completion of Onken...
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News
The Saturday Essay
Birds Eye's new advertisement for its salmon products - which says that farmed salmon are pink because of a "synthetic colorant" - has veered way off course and I am very disappointed that it has chosen to take this cynical approach...
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Salmon farmers' fury over Birds Eye TV ad
Farmed salmon producers have called on Birds Eye to withdraw a TV ad that calls into question the feed they give their fish. The execution, which aired this week, shows broadcaster and restaurant critic Richard Johnson on a boat at...
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The Acid Test: Délifrance French breads
Consumers and buyers give their views on the latest product launches. Product: Délifrance french breads. Company: Délifrance. The new range of part-baked French breads from Délifrance includes frozen white sandwich...
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Budgens in blitz to boost frozen
Budgens is breathing life into frozen food with a new collection of family-friendly dishes in 50 of its larger stores. Buyer Miki Handzar has worked with three independent suppliers to capitalise on key trends of convenience,...
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Keeping an Eye on the freezer
Unilever has enlisted the help of a restaurant critic in a £21m campaign for its Birds Eye brand, which it hopes will change negative consumer perceptions of frozen food. The company is this month embarking on a TV, radio, press...
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Big slice of pizza to go
Schwan's is aiming to carve itself a big slice of the home-delivered pizza market with the launch of a Pan Pizza To Go range under its Chicago Town brand.The company aims to convert 25% of delivered pizza occasions to its new...
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Fish fingers in for sea change
Birds Eye Fish Fingers is undergoing a sea change with a new bite-size variant - the first major alteration to the classic product in its 50-year history.Fish Finger Minis will breathe new life into the brand at a time when...
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Smooth 'n' squeezy ice
Scottish ice cream producer Mackie's is hoping to give Calippo a run for its money this summer with a frozen smoothie ice lolly aimed at kids.The company has teamed up with drinks company The Big J to introduce to the market two...
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Red light over labelling
Suppliers are rounding on the FSA's multiple traffic-light system, after Coca Cola, Krispy Kreme, McCain, Weetabix, British Sugar and a consortium representing Allied Bakeries, Allied Mills, Silver Spoon and G Costa told the agency...
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Heinz/Birds Eye to link?
Private equity companies including Cinven, Lion Capital and Brightpoint are believed to be interested in uniting Heinz’s frozen food business with Unilever’s Birds Eye arm.Venture capitalist Capvest, which bought the European operations of...
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Wall’s backs new treats
Unilever Ice Cream & Frozen Food has unveiled a £6.5m marketing campaign for Wall’s to support launches across its Cornetto and children’s ranges.New this season is a caramel variant of Cornetto, available in impulse and out-of-home...
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No mess, no fuss home baking
Aunt Bessie’s aims to turn up the temperature in the frozen aisles with a range of ready-to-bake traditional British scones, cakes and cookies, creating what it claims is a whole new category.The desserts are cooked from raw in the oven and are...
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Back to icy heartland
Unilever Ice Cream and Frozen Food is taking its Magnum ice cream back to basics with a £6.5m relaunch and new flavours to reinforce the brand’s indulgence properties.The company is launching Magnum Almond, which it said had already proved...
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An eye on offers
The Birds Eye range of promotions has been expanded on the whole with offers available across all five multiples, including frozen meat pies, fish and potatoes.No new entries have penetrated the cluster of big brand players who are continuing...