Frozen <span id="Frozen"></span> – Page 73
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Aunt Bessie’s ambition grows
Tryton Foods is adding five new ready meals to its Aunt Bessie’s frozen potatoes to puddings portfolio as it embarks on an ambitious bid to double the £110m brand’s value.The company, which has scored one of the grocery industry’s biggest...
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Pearce relinquishes his trustee role with Caravan
Former Birds Eye Wall’s sales director Tony Pearce retired from his last public office on Wednesday when he stood down as chairman of the trustees of the grocery charity Caravan. He was replaced byUnilever Bestfoods sales director Tony...
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Competition gets scary
The kids’ frozen meals market is to become a brand battleground with two additions to Oriental Express Frozen Food’s Scooby-Doo range.The move follows last week’s announcement from Birds Eye that it is to launch four kids’ frozen meals under...
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Chicago Town rolls out microwaveable snack range
Schwan’s is expanding its Chicago Town offering with the launch of a new snacking range.
Chicago Town Wraps are rolling out to freezers in Iceland filled with one of four flavours – chilli beef, fajita chicken, roast vegetable and ham & cheese… -
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The Captain sails back to mum
Captain Birds Eye is set to return to our screens in the autumn on a ‘nutrition mission’ as part of a £25m campaign for the Birds Eye brand.The Captain will be playing a pivotal role in Birds Eye’s drive to communicate its new nutritional...
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Dr Oetker buys Onken
German food giant Dr Oetker said that its subsidiary, Dr August Oetker Nahrungsmittel, has bought privately owned dairy company Onken.No financial details were disclosed and Dr Oetker said that the two brands would remain...
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Micro adds new ranges
McCain is adding two new ranges to its burgeoning Micro boxed portfolio.The company unveiled both new ranges – Micro Baguettes and Micro Ribs – at this week’s Convenience Retailing Show in Birmingham.Set to roll out to the trade from the...
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Chicago Town chases the cops
Schwan’s is throwing its Chicago Town frozen pizza brand on the retro bandwagon with a new TV campaign which breaks tomorrow (Sunday, March 14).The new support, which the company claims takes a “radically different” approach to existing pizza...
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Dr Oetker prescribes a pizza snack
German food giant Dr Oetker is extending its successful pizza range into snacking. The company, which first stunned supermarket buyers two years ago with a daring assault on the UK market, is launching a hand-held snack called Intermezzo.Due in...
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UK-bound or destined to stay strangers?
>>recent launches from around the globe which could have potential in the UKUnilever’s Magnum ice cream brand has launched into chocolate confectionery in Italy. Praline, Infinity and Essence all contain 60% pure chocolate....
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The bird is flown
Birds Eye is axing its famous bird logo as part of the 66-year-old brand’s biggest overhaul.Owner Unilever has ordered a list of changes to the market-leading frozen brand in a bid to revive the flagging category.They include replacing the...
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An eye for a look
Unilever is ditching the Birds Eye gull logo. Is this genius or a flight of fancy? By Simon MowbrayThere has been a commonly held theory that, if frozen foods were invented today, they would have the biggest impact on the grocery...
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Top Products survey: Frozen Foods
Frozen food boasts of its superior freshness in an attempt to halt chilled’s encroachment, while the Birds Eye brand relaunch must also renew interestFrozen fixtures are perceived as unwelcoming places, where people shop quickly for...
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Unilever carries out review of Birds Eye supply chain
Unilever Ice Cream & Frozen Food has announced a major review of its supply chain for Birds Eye in the UK.A spokesman said both sourcing and manufacturing arrangements were being scrutinised.The future of three of its four UK...
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Slim-Fast frozen meals rival WeightWatchers
Slim-Fast is to get its first frozen ready meals range in a move which will pitch the brand headlong into another battle with rival Weight Watchers.
Brand owner Unilever is bringing out six meals developed by its Birds Eye… -
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FAMILY APPEAL
Birds Eye Wall's entered the added value white meat market 10 years ago with the launch of chicken burgers. The company now claims to hold the top selling products in each of the four market sectors coated grills, burgers, children's snacks and...
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Foreign Focus
Unilever’s Magnum ice cream brand is international, but appears in some very different formats in overseas markets.In Italy, it has debuted in chocolate confectionery. Having already introduced bite-size ice cream pieces coated in chocolate...
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Basil Brush-up for kids’ chicken
Grampian is to take on Birds Eye and Bernard Matthews in the children’s frozen food category – with a little help from Basil Brush.The company hopes to capitalise on the character’s recent upsurge in popularity to reinvigorate the category...
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Doctor’s hungry family
Dr Oetker has won Brits over with startling speed. Siân Harrington looks at the man behind the brandDr Oetker, the E5bn German food giant, is aiming to attain European market leadership in baking, desserts and ...
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Watchdogs hand it to Ben & Jerry’s
Advertising watchdogs have quashed complaints against ads for Ben & Jerry’s ice cream which suggested that nuts were added to the product by hand. Ben & Jerry’s poster campaign on the London Underground stated: “We usually try to put a...