Frozen <span id="Frozen"></span> – Page 74
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Findus silence on sale rumour
Swedish frozen food company Findus has refused to confirm or deny speculation that its owner, private equity group EQT, has put the company up for sale.EQT acquired Findus from Nestlé in 2000 and a statement from Findus said EQT had always...
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Magnum’s revenge
Wall’s has unveiled the latest two products in its limited edition Magnum 7 Deadly Sins range, with Jealousy and Revenge replacing Gluttony and Greed.The company said the first four products in the series had generated sales of 13 million...
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Pessimism at Unilever
Shares in Unilever fell by over 10% after it warned, for the second time this year, that sales growth of its leading brands would miss its targets. The Anglo-Dutch group cut its full-year target for growth for its top 400 brands, such as Magnum...
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Aunt Bessie gets new MD
Neil Sanderson has been appointed managing director of Hull-based Tryton Foods, which owns the Aunt Bessie's frozen food brand. He replaces Brian Young, who left the business last October. Sanderson, 35, has more than 10 years' experience in the...
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Scattered around the McCain Foods UK boardroom are packets o
They are there as examples of products that, despite appearances, are actually higher in fat than McCain's fried and oven-cooked mainstay and, because, with characteristic chutzpah, McCain is about to embark on a charm offensive with the great...
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Wright to drive Birds Eye
Unilever has appointed Jerry Wright brand director for Birds Eye in a restructure designed to increase consumer focus and drive a more brand-led strategy. He replaces marketing director for frozen foods Chris Pomfret, who has been transferred to...
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Chicago twist on favourite
Pizza specialist Schwan's is beefing up its frozen ready meals offering. The manufacturer is relaunching its family-sized Chicago Town-branded Classic Beef Lasagne with an "improved flavour" and spicing up its portfolio with the introduction of...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
Bigger pizza the action n Pizza specialist Schwan's has big plans to diversify its Chicago Town brand into ready meals. n It is launching a range of American-inspired dishes under the label next month, with six meals  including...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
BEW re-educates n Birds Eye Wall's has unveiled an £18.3m spend to back new and revamped products plus a campaign to re-educate consumers about the quality of frozen food. n Newcomers include Steamfresh Vegetables and whole chicken...
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Return of Lean Cuisine
Mary Carmichael Findus is resurrecting its 1980s diet brand Lean Cuisine to help breathe life into Feeling Great! frozen ready meals, backing the banner with £2.5m. The new portfolio, Feeling Great! Lean Cuisine, will include six new'...
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McCain buys Chinese food unit
McCain buys Chinese food makerCanadian-based frozen food specialist McCain has bought Belleisle which manufactures frozen Chinese foods including egg rolls and entrées at a facility in New Brunswick.McCain said Belleisle, which...
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Sustainability heads to brand status
Siân Harrington Unilever is to use sustainability as an advertising message for the first time as part of a £25m push behind its Birds Eye brand. The E52bn company has decided to promote its sustainability credentials after initial success...
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Ben & Jerry's soft core
Ben & Jerry's is reinforcing its passion for ice cream with new flavour Karamel Sutra. The saucily titled offering is the second addition to its Core Concoction range and will be available from April, rsp: £3.79, 500ml. It boasts a thick core...
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Wall's finds a cool £20m
Wall's is to spend a total of £20.5m on media support for its 2003 ice cream portfolio in a bid to "bring back the buzz" to the category. The biggest portion £8.7m is earmarked for Magnum, which, as reported in The Grocer last week, is to...
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Ben & Jerry calm down
Ice cream brand Ben & Jerry's, best known for complex flavour combinations, has taken a simple line for its latest creation, a single flavour called Vanilla for a Change. It has also temporarily put aside its wacky marketing ideas, which include...
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Carte d'or
manufacturer Birds Eye Wall's brand Carte d'Or agency McCann Erickson London budget part of a £19m ice cream spend A re-run of Carte d'Or's tactless granny at the dinner table' ad highlights the brand's new Rum and Raisin and...
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Dr Oetker powering up
Simon Mowbray German food giant Dr Oetker is continuing its assault on the British market by expanding its range of frozen pizzas. The move has added to speculation the company may now be preparing to diversify into other sectors of UK...
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Consumer's view: Drambuie Cream
Rosemary hudson, 58, counsellor from cheadle hulme- I often drink cream liqueurs and must confess to being a bit of a Baileys fan, which I drink with ice. I tried Drambuie Cream in the same way and was immediately hit with an artificial tasting...
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Birds Eye Chicken Lattice 2 for £2 Gondola end Asd
Birds Eye Fish Fingers 240g Buy one get one free Gondola end Sainsbury Cadbury's Ice Creams 4 Buy one get one free Gondola end Sainsbury Cadbury's Mighty Mini Cooki's 75g ...
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Findus soup for freezers
Soup has found its way into UK freezer cabinets with the launch of an eight-strong range from Findus. The frozen food specialist is backing its new Soup a' Meals with a £4.5m marketing campaign during the next 12 months, including new...