Frozen <span id="Frozen"></span> – Page 75
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Fries that can be fried
Frozen food specialist McCain is relaunching its brand-leading Home Fries with a campaign emphasising the message that the products can be fried as well as oven cooked. New look packs are rolling out now, supported by national television...
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McCain's Micro marketing
Frozen food specialist McCain is aiming to expand the microwaveable snacking sector by adding two new products to its Micro repertoire and backing them with a £4m marketing campaign. New Micro Toasties a convenience version of the classic toasted...
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trends and developments
Consumers looking for healthier alternatives are getting a response from companies. Birds Eye Wall's hopes to tap more into the yogurt and fromage frais trend, while Richmond Frozen Foods has plans to produce lollies with added vitamins. Scottish...
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Jobs axed as BEW cuts costs
Birds Eye Wall's is to cut 320 jobs at its Gloucester ice cream manufacturing plant as part of a restructuring operation aimed at slashing costs by £12m. The plant, which forms part of the company's 10-unit European supply chain network,...
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American Dining appeal from Schwan's
Simon Mowbray Schwan's is sending its Chicago Town pizza brand into a brave new world by branching it out into a range of American-inspired ready meals. Available nationwide from next month, the Deep Dish frozen range will come in a choice...
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Fish cake arrivals
Birds Eye is continuing its bid to put the Enjoy! frozen meals d颢cle behind it by demonstrating its continued commitment to what it does best. The frozen foods specialist is launching two new fish cakes  smoked haddock, cheese & leek, and...
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McCain gets good vibes
McCain is pitching new hot crisps product Vibes directly at adults in a bid to grab itself a bigger share of the burgeoning social snacking market. Made from thin slices of potato with the skin left on, the newcomers are ridged, with a crinkle...
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HOT VIBES FROM McCAIN
Meal solution specialist McCain is to plough a multi-million budget behind a new hot crisp product called Vibes. The company is saying little more than that at the moment but has revealed that the frozen newcomer will be launched next month ahead...
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Salty old sea dog's renaissance goes on as Captain Birds Eye
Mary Carmichael Advertising icon Captain Birds Eye is to cast his nets wider this autumn as a collection of non-fish products comes under his banner. It is the first time the brand has extended to landlubber products such as meat and vegetables...
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Bites: Birds Eye; Robinsons; HL Foods
Birds Eye Wall's frozen potato products are getting a new look, including foil packaging for Fritters and Alphabites, as well as a £3.75m support package this year.
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Bites: Horizon Organic; Chicago Town 13cm/5ins Deep Dish Pizza
The milk fixture sees two new branded launches this month: Horizon Organic is bringing out a non-homogenised organic milk and Arla Foods is launching Cravendale PurFiltre (a milk that claims to stay fresh for twice as long as normal milk) in London...
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Job of the week
Name: Rachel Stokes Position: Product group manager Company: Tryton Foods The job: Stokes has been promoted to product group manager of Tryton Foods' Aunt Bessie's Yorkshire pudding range. She will head marketing on the Aunt Bessie's Tidgy...
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Seaside sensuality
Wall's has unwrapped a summer marketing blitz behind its impulse ice creams. New sensuality-themed' TV and press ads for megastar brand Magnum run through to August and include executions for new bitesize Magnum Moments. Magnum Yogurt Fresh...
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CHICAGO TOWN AND FRESCHETTA
Schwan's Chicago Town pizza brand has been available in the UK since 1992, while its Freschetta pizza brand made a big impact on the market when it arrived in 1999. What are they? Chicago Town are deep dish pizzas, Freschetta are bake and rise...
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As a family we don't eat huge amounts of ice cream, but ther
The girls' favourite is Twister at the moment, although Rebecca is also partial to Smarties push-up lolly and Solero Shots, while Calippos are also popular, partly because they are clean and easy to eat. The girls loved the Wonka Sour lollies,...
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Holt is first marketing director for frozen foods supplier D
Frozen food supplier Dalepak has appointed Richard Holt as its first marketing director. Holt said he was looking to carve out a niche for Dalepak products to rival major competitor Birds Eye Wall's: "I will be looking to drive distribution with...
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Dr Oetker is confident of seizing number one spot in frozen
German food giant Dr Oetker has revealed it already has its sights set on the top spot with its first ever launch into the UK. As revealed exclusively in The Grocer (March 9), the company has entered the British market with a range of frozen pizzas...
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Schwan's turns up breakfast heat
Pizza specialist Schwan's is moving its Chicago Town brand into a new market next month with the launch of Scrambles mini hot breakfast products. The move aims at harnessing the potential of the frozen breakfast market which Schwan's sees as...
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Vreeken for Wall's Ice Cream
Birds Eye Wall's has announced the appointment of Gaby Vreeken as business director at Wall's Ice Cream. Vreeken succeeds Sharon Gardner. He was previously marketing director for Frigedoc sister company of Unilever. He was also Unilever...
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Dr Oetker determined to be major UK player
exclusive Simon Mowbray Leading German food manufacturer Dr Oetker is to launch its first assault on the British market. The multi-billion pound business is introducing a range of frozen pizzas which should start hitting supermarket freezers as...