Frozen <span id="Frozen"></span> – Page 76
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Amoy Soy Sauce 150ml Save one third Shared gondola end
Amoy Straight To Wok Egg Noodles Save one third Gondola end Sainsbury Birds Eye Alphabites Bogof Shared gondola end Sainsbury Coke 2 litre Bogof ...
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White fish shortage pushes up prices
Warnings of fish price rises came to fruition this week as dearer products filtered through to stores. Birds Eye and Young's warned of higher prices last year but Birds Eye has been first off the mark to raise them up 3%-10% across its frozen...
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Best frozen pizza ever'
Green Isle Foods claims to have revolutionised the frozen pizza category with a new range of Goodfella's offerings which it is backing with a £7m marketing spend. Stone Baked ciabatta style pizza comes in four flavours with Green Isle boasting that...
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Birrell is BEW's new sales chief
Unilever's David Birrell is to succeed Birds Eye Wall's sales director Tony Pearce. Pearce is retiring after a 35-year career in which he helped launch ECR UK, was chairman of IGD, president and chairman of the National Grocers' Benevolent Fund and...
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Our perceptions of McCain as a brand centre around words suc
It's also the sort of brand that's equally accessible to singles and couples as "naughty but nice" things to have in the freezer (I realise I've got a pack of McCain Micro Chips in mine although I've no idea why I prefer Fries To Go anytime). The...
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McCain gets saucy with its frozen Micro range, and chips in
Frozen potato specialist McCain is adding three new products to its Micro range and is also chipping in with a £5.5m support package. Micro Wedges-In-Sauce (rsp: 89p, 200g) come in BBQ and curry varieties and continue the brand's potato theme,...
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Birds Eye Chicken O's Buy one get one free Gondola en
Birds Eye Bigtime Codcakes 4s Price promotion 98p Gondola end Asda Birds Eye Frozen Beef Curry Price promotion 99p Gondola end Tesco Birds Eye Mega Burgers 320g ...
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It's Rosti with Rustie Lee
McCain has busy, adventurous consumers in its sights for the launch of Rosti, a traditional Swiss dish made entirely from potatoes. It also hopes the newcomer, which will be backed by ads and sampling activity, will attract newcomers to the frozen...
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McCain launches vending machine
McCain is chipping into the vending market with a new machine which delivers piping hot French Fries at the drop of a coin. The system, developed by Swansea based Mono Equipment, is aimed at retail outlets, pubs and clubs and leisure facilities....
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Fills for kids wrapped up
Findus has gone back to school to add two new flavours to its range of Crispy Pancakes Pepperoni Pizza and Sausage & Baked Beans. The company said it had consulted with its target audience children before coming up with the new twists on an...
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Ben & Jerry's pulls the toes out
They must have a lot of long, lonely nights in Wetton, Staffordshire, if this latest sporting activity is anything to go by. The Ben & Jerry's-sponsored World Toe Wrestling Championships took place in the village recently, and saw grown adults...
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The Grocer focus on frozen food: TRENDS AND DEVELOPMENTS
Tryton Foods says its Aunt Bessie's brand made over 400 million Yorkshire puddings last year and helped raise the market to almost £60m. Its latest venture is an organic version. It has acquired a flock of 5,000 chickens to ensure a consistent...
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The only organics to enjoy
Sir; We have a compelling need to finally end the confusion concerning two completely contrasting food offerings; namely Unilever's Birds Eye brand, Enjoy! and the refreshingly different organic food range from The Enjoy Organic company. The...
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Walkers is launching limited edition six-pack Bolognese flav
Consumers can win a sports car in a summer on-pack promotion for Findus' lasagne and macaroni pasta ready meal range. Dragonfly Teas has added Moroccan Mint and Moonlight Jasmine to its organic portfolio. Marlow Foods has brought out Quorn...
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Findus has a great feeling as it enters that ! territory
Exclusive Mary Carmichael Findus' new range of frozen ready meals, Feeling Great! is being pitched as healthy convenient meals for busy people bringing it into Birds Eye Wall's Enjoy! territory. Findus is putting £7m behind the new brand in the...
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Ferguson leads the evolution
Bird's Eye Wall's chairman Iain Ferguson has been appointed senior vice president of corporate development across the Unilever estate. As chairman, Ferguson was responsible for the launch of Birds Eye Wall's Enjoy! brand and the restructure of its...
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Brandwatch profile: Frozen ready meals
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Radio Outdoor TV Total ...