Frozen <span id="Frozen"></span> – Page 77
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The Grocer focus on ice cream: just one Wall's Cornetto for
Birds Eye Wall's claims a technologyfirst with soft ice cream while smaller companies are adding vitamins or yogurt or going organic Smaller companies are keeping the ice cream industry on its toes with their innovative products. Unusual flavours,...
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The Grocer focus on ice cream
analysis by Sheila Eggleston - Cabinets get all-industry ranges - Birds Eye Wall's volumes up 7% - Emphasis on building brands - Smaller tubs arrive The DTI and Competition Commission ruling on freezer exclusivity and a lacklustre summer made...
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The big four lead as BEW boosts ice cream spend
Birds Eye Wall's ice cream support is up more than 50% to £33m this year, as the company looks to revive the falling fortunes of the impulse singles market. The new range, available from March 5, is spearheaded by Wall's four bestselling brands....
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Colombo eyes retail
General Mills-owned US frozen yogurt brand Colombo, which will be introduced to the UK grocery trade next month, aims to rival premium ice cream brands Ben & Jerry's and Häagen-Dazs. The products have previously only been available to the catering...
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CORNETTO GETS INTO MACHINES
Birds Eye Wall's is extending its Cornetto brand into soft ice cream from a dispensing machine. From April onwards, the machines which are adapted so that only Cornetto products can work in them, will be given on loan to 400 outlets in the UK. The...
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It's Micro but it's also Mega
A McCain Micro Chip for adult appetites the Mega Micro Chip is due to hit freezers in time for National Chip Week, February 19 - 26. A £3m campaign of TV, radio and press ads and new media support will kick off then, along with instore...
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Brandwatch advertising this week.........
A £1.5m TV campaign for Radox breaks on February 5 and runs until March 4. Birds Eye Wall's campaign for its Enjoy! range hits screens and poster sites from February 4. Twiggy fronts TV ads from February 5 as part of the £6m ...
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The Grocer focus on logistics: partnerships: the way forward
In Holland they do the unthinkable grocery retailers and suppliers share a £25m cold store where automation yields big savings. Sarah Hardcastle reports Imagine Tesco, Sainsbury and Birds Eye Wall's sharing a cold store to benefit from goods...
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First impressions: Enjoy! ready meals from Birds Eye Wall's
The 12-strong range of Enjoy! frozen ready meals from Birds Eye Wall's plans to "change the way you eat forever in just 10 minutes". Rsps: £1.79-£4.99 Brett Horton is the director of marketing at an outdoor advertising agency group Cubes of...
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BEW looks to regenerate image with Enjoy! meals
Karen Dempsey Bird's Eye Walls is stumping up £30m over two years to make Enjoy!, its new range of upmarket ready meals, a regular feature in UK freezers. Enjoy! is pitched as a "meal solution" for adults who choose what to eat at the last...
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BEW recalls potato products
Birds Eye Wall's has recalled some of its Potato Product range after a contamination scare. The products could contain metal fragments because of a machine malfunction during the production process. Birds Eye recommended retailers take all...
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Sweet pancake first at Findus
Findus is to breath new life into its crispy pancake portfolio with its first ever sweet pancake range. The frozen desserts, Findus Sweet Pancakes, are aimed at a core four to 11 year old market, while it is hoped they will appeal to teenagers too....
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BEW's Pearce grabs the glittering prize
Bird's Eye Walls sales director Tony Pearce has won The Grocer Cup for Outstanding Achievement in the industry over the past 12 months. After a massive voting response from readers of The Grocer, he emerged as the winner in this year's poll....
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Tryton's got the balls to make Aunt Bessie rise to big thing
Tryton Foods is doubling the marketing spend behind Aunt Bessie's to £5m as it gears up for a major push behind the brand. Since its launch five years ago Aunt Bessie's best known for its frozen Yorkshire puddings has grown into a £55m brand....
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Return of Lean Cuisine
Slimmers’ stalwart Findus Lean Cuisine brand is making a mid September comeback with new ranges, new recipes and revamped packaging. The six strong Classic range comprises six 97% fat free versions of Findus favourites, including Chicken Curry and…
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Some real' temptation
Birds Eye is putting £2.6m behind the launch of two new frozen chicken products, Honey & Mustard Chicken and Thai Chicken. The products, rsp £1.99, will be pitched as having real food values and ingredients even though they are frozen. Birds Eye...
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Wall's Direct delivery is off the road
Birds Eye Wall's is scaling down its controversial Wall's Direct delivery network for impulse ice cream. The company said it was cutting its contracted out distribution operation in light of the changes ordered by trade and industry secretary...
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A tubby Hubby
Ben & Jerry's is putting £1m an increase of 25% behind five new ice cream flavours this year to build on last year's growth, which it claims at 152%. The first flavour off the blocks in mid April is Chubby Hubby invented by a "circumference...
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Findus looks to growth backed by Swedish cash
A new management team has taken over at frozen food specialist Findus, promising an aggressive and entrepreneurial spirit that "will show our competitors we are back in business". The two new appointments, are both from Nestlé, which sold Findus...
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BEW: fast frozen success
Believed to be the biggest distribution centre of its kind in the UK, Hams Hall is cutting costs and offering flexibility to retailers large and small Birds Eye Wall's says its Hams Hall national distribution centre near Birmingham has brought a...