All Frozen articles – Page 35
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Analysis & Features
Low cal: the new ice cream hero?
With a raft of NPD promising fewer calories, less sugar and higher protein content, ice cream is hoping to win over the more health-conscious shopper
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News
Wm Jackson launches Boxed ready meals in paper packs
William Jackson Food Group has unveiled a range of frozen ready meals in environmentally friendly cardboard packaging
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News
Remeo Gelato brings handheld range to the UK
Premium frozen dessert brand Remeo Gelato is planning a range of handheld gelati…
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News
Perfect World commits to full Seedrs campaign despite passing £100k target
The reduced-calorie ice cream brand is so far overfunding at 155%
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News
New Birds Eye peas campaign brings back the 'pop' sound
The push for Garden Peas and Petits Pois launched today under a £4.2m investment that includes social media outreach and a packaging refresh
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News
Low-cal ice cream Perfect World hits 55% of Seedrs target within hours
The business brand kicked off a 60-day Seedrs push this morning (19 February) with the aim of raising £100,000
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News
Joe Delucci's saved but creditors lose more than £2.5m
More than 40 unsecured creditors are unlikely to recieve a penny
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News
Halo Top considering UK production after ‘wild’ launch success
Social media users had raised concerns Halo Top was struggling to match demand as the ice cream was repeatedly unavailable at Tesco
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News
Ben & Jerry’s takes on Halo Top with low-cal Moo-phoria
Ben & Jerry’s new lineup will be roll out to UK freezers in March
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News
McCain unveils second We Are Family ad in £3.2m push
The slot marks the first time McCain chilled options have featured in TV advertising
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News
Birds Eye pulls ad as water safety campaigners raise concerns
New ad, starring a younger and more rugged Captain Birds Eye, encouraged children to jump into cold water, campaigners claimed
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My Alternative CV
Samuel Dennigan, Strong Roots, on hippos & Heston Blumenthal
I started as a framer in a print gallery, which stirred my interest in creative design thinking as a business tool
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News
Aunt Bessie's adds two veg-based chip alternatives to lineup
Crinkle-cut carrot chips with smoked paprika & rosemary, and sea salt-seasoned swede chips will join the brand’s Carb Swap range next month
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News
Froneri takes fight to Cornetto with Extrême ice cream range
Each Extrême variant comprises a wafer cone filled with layers of ice cream, a ‘pocket’ of sauce and a chocolate ‘nugget’ in the tip
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News
Wm Jackson margins hit by tough market
Aunt Bessie’s and Abel & Cole owner William Jackson has posted a rise in annual sales but saw margins squeezed
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Analysis & Features
Acid Test: Aunt Bessie's Vegetable Chips
Aunt Bessie’s launched this product a little under a year ago
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News
Birds Eye commits to front-of-pack traffic-light labels
The brand said it hoped the move would help promote recognition of frozen products as the nutritional equivalent of fresh…
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News
Iceland adds ready meal ranges in pulp and paper packs
Hungry Heroes for kids is rolling out alongside Mumbai Street Co, a ready meals lineup inspired by Indian street food
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News
Häagen-Dazs signs tennis star Grigor Dimitrov as ambassador
The ATP Finals winner, currently ranked third in the world, has signed a two-year deal with Häagen-Dazs
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News
Malcolm the Cat returns in Young's 'biggest-ever' ad
£5m push will focus on Gastro range, and a six-month sponsorship of UKTV Drama, using the tagline ‘captivating moments’