All Frozen articles – Page 56
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News
Focus On Frozen Food: Innovations
Birds Eye's bid to tap into the £140m convenient rice category features four products combining rice with Birds Eye's frozen vegetables. Consumers can pick from four flavours, including Mediterranean Vegetable and Pilau with Peas and Spinach, in packs of two for £1.79.
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News
Focus On Frozen Food: Frozen free-from comes into its own
Free-from is enjoying rapid growth in the frozen category albeit from a low base, with value sales up 17.7% year-on-year to £7.4m.
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News
Focus On Frozen Food: The charm offensive begins here
Merchandising continues to be contentious for brands and sensitive for retailers, but there are signs the two are working together to lure shoppers into the frozen aisle. Take promotional placements, for instance.
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NewsArdo urges provenance push for frozen pea lines
East Anglian pea growers dropped by Birds Eye last year are set to fight back this summer with a provenance-based on-pack and social media campaign. Own-label frozen vegetable supplier Ardo, which struck a deal with The Anglian Pea...
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Analysis & FeaturesAcid Test: Rolo Cone
I enjoyed this product and was pleasantly surprised at the variety of flavours and textures. The caramel was delicious and made the ice cream seem a real treat.
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NewsDr Oetker takes tips from the top chefs
Home bakers are being offered the chance to cheat like the pros with two new Dr Oetker products. The brand has taken products used by professional chefs and adapted them for mass-market use. Cake Release Spray (rsp: £2.99) is designed to...
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NewsAuthentic Asia line hits Morrisons
Own-label frozen supplier CP Foods has launched a branded range of Asian starters, ready meals and accompaniments. The company says the Authentic Asia range, which includes King Prawn Wonton Soup, Chicken Pad Thai and Bangkok Firecracker…
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News
Unilever, Kraft and Dr Oetker fined millions by cartel watchdog
Unilever, Kraft Foods and Dr Oetker have been fined €38m (£33m) by German competition regulators over allegations they illicitly shared commercially sensitive information.
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NewsExponent plans big TV and NPD push for Quorn and Cauldron
Quorn and Cauldron's new owners will launch an aggressive TV advertising campaign this year in a bid to reverse the decline of the meat-free category.
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News
Focus On Ice Cream: Depth versus frequency of promotions
The number of captured promotions at Asda almost halved in 2010, although it was still by far the heaviest supermarket promoter, with 424 captured deals versus Sainsbury's 320.
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News
Focus On Ice Cream: Innovations
Fredericks Dairies is set to launch an ice cream version of Cadbury's Wispa brand in both impulse and take home formats.
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NewsFocus On Ice Cream: Fresh ideas keep ice cream cool
Ice cream suppliers are coming up with increasingly clever ways to avoid passing commodity price rises onto consumers. Nick Hughes reports on the latest innovations in the sector
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NewsBirds Eye has a fresh stab at natural frozen seafood
Less than a year and a half after axing its natural seafood range Naked & Natural, Birds Eye is entering the fray once more, with Catch Fresh, a range of frozen prawns it believes could become a £15m brand within three years. The...
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News
Britain's 100 Biggest Brands 2011: Birds Eye to Pringles
Last year Birds Eye brought in a polar bear – voiced by Willem Dafoe – to dispel some myths about frozen food, and highlight that its fish...
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News
Britain's 100 Biggest Brands 2011: Bakers to Chicago Town
Even a Mission Impossible-style ad that replaced Tom Cruise with some four-legged friends failed to boost sales of Bakers last year, as shoppers increasingly turned to premium products to treat their pampered pets.
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News
Britain's 100 Biggest Brands 2011: Birds Eye veg to Aunt Bessie's
Birds Eye added the Field Fresh sub-brand to its frozen veg range in September 2009. The line-up now includes garden peas, petit pois, sweetcorn and green beans, and two types of mixed veg. Frozen herbs were added in 2010.
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NewsLinda McCartney back on TV after 15-year break
Linda McCartney Foods is returning to TV screens after a decade and a half with a week of documentary-style adverts running on daytime television.
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NewsMcCain revamp could spice up frozen spuds
McCain is taking action to reinvigorate the frozen potato category amid the intensive promotional activity that is starting to strip value from the category. The £224m frozen company is repackaging its potato range at the end of this...
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NewsWispa to hit freezers as Cadbury serves up an ice cream variant
Cadbury is making Wispa a chillier choccie choice this summer by taking the brand into retail ice cream for the first time. Wispa Ice Cream bars (rsp: £1.25 per 80ml bar) will hit freezers this month, with a tub format scheduled for later...
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NewsReduced sat-fat option from Yorkshire ice cream maker
Regional ice cream maker Yummy Yorkshire has unveiled a new healthier that contains 92% less saturated fat than its standard ice cream.