All Frozen articles – Page 59
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NewsExponent plans big TV and NPD push for Quorn and Cauldron
Quorn and Cauldron's new owners will launch an aggressive TV advertising campaign this year in a bid to reverse the decline of the meat-free category.
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Focus On Ice Cream: Depth versus frequency of promotions
The number of captured promotions at Asda almost halved in 2010, although it was still by far the heaviest supermarket promoter, with 424 captured deals versus Sainsbury's 320.
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Focus On Ice Cream: Innovations
Fredericks Dairies is set to launch an ice cream version of Cadbury's Wispa brand in both impulse and take home formats.
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NewsFocus On Ice Cream: Fresh ideas keep ice cream cool
Ice cream suppliers are coming up with increasingly clever ways to avoid passing commodity price rises onto consumers. Nick Hughes reports on the latest innovations in the sector
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NewsBirds Eye has a fresh stab at natural frozen seafood
Less than a year and a half after axing its natural seafood range Naked & Natural, Birds Eye is entering the fray once more, with Catch Fresh, a range of frozen prawns it believes could become a £15m brand within three years. The...
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Britain's 100 Biggest Brands 2011: Birds Eye to Pringles
Last year Birds Eye brought in a polar bear – voiced by Willem Dafoe – to dispel some myths about frozen food, and highlight that its fish...
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Britain's 100 Biggest Brands 2011: Bakers to Chicago Town
Even a Mission Impossible-style ad that replaced Tom Cruise with some four-legged friends failed to boost sales of Bakers last year, as shoppers increasingly turned to premium products to treat their pampered pets.
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Britain's 100 Biggest Brands 2011: Birds Eye veg to Aunt Bessie's
Birds Eye added the Field Fresh sub-brand to its frozen veg range in September 2009. The line-up now includes garden peas, petit pois, sweetcorn and green beans, and two types of mixed veg. Frozen herbs were added in 2010.
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NewsLinda McCartney back on TV after 15-year break
Linda McCartney Foods is returning to TV screens after a decade and a half with a week of documentary-style adverts running on daytime television.
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NewsMcCain revamp could spice up frozen spuds
McCain is taking action to reinvigorate the frozen potato category amid the intensive promotional activity that is starting to strip value from the category. The £224m frozen company is repackaging its potato range at the end of this...
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NewsWispa to hit freezers as Cadbury serves up an ice cream variant
Cadbury is making Wispa a chillier choccie choice this summer by taking the brand into retail ice cream for the first time. Wispa Ice Cream bars (rsp: £1.25 per 80ml bar) will hit freezers this month, with a tub format scheduled for later...
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NewsReduced sat-fat option from Yorkshire ice cream maker
Regional ice cream maker Yummy Yorkshire has unveiled a new healthier that contains 92% less saturated fat than its standard ice cream.
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Focus On Meat Free: Innovations
Garden Gourmet is a four-strong range from frozen meat-free specialists Tivall that was launched into 150 Sainsbury's stores in October.
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NewsJobs threat at Findus Grimsby fish factory
As many as 84 jobs are under threat at Findus Group’s Humberstone Road frozen fish facility in Grimsby, after Sainsbury’s confirmed it had ditched Young’s as the supplier of some of its lines.
Findus started a 30-day consultation with… -
NewsFocus On Meat Free: Veggie brands feel the pinch
Long-term discounts on own-label meat-free products and the continuing struggle for retail shelf space have dented sales of many branded vegetarian products. Beth Phillips reports
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Ex-Findus boss takes up top position at Gü puds
Just weeks after his exit from Findus Group, Mark Escolme is back in business as the new MD of Gü. Escolme was confirmed this week as the replacement for Gü's current MD Mike Hodgson, who has been with the company since 2006.
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Analysis & FeaturesAcid Test: Findus Fresher Taste
Findus is positioning the range as “fresh food, frozen” and said the NPD would create an entirely new sub-category of premium, frozen ready meals.
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Analysis & FeaturesAcid Test: Rolo Potz
R&R is expecting Potz to plug a gap for a more everyday ice cream treat that can also rival premium tubs from the likes of Ben & Jerry’s through to Häagen-Dazs.
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NewsNorthern Foods and Greencore to merge
Northern Foods, the maker of Goodfella's pizza and Fox's biscuits, is to merge with convenience group Greencore.
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NewsOnken sold to Swiss group Emmi
Dr Oetker has sold its Onken yoghurt brand to Swiss dairy group Emmi. The deal, for an undisclosed sum, is subject to regulatory approval.