All Frozen articles – Page 60
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NewsFindus hires Bell as commercial director
Findus has made yet another hire at its UK frozen business, poaching Mars' David Bell as its new commercial director. Bell worked at Mars for more than 20 years in sales and marketing positions, most recently as the senior sales director...
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NewsBirds Eye adds zip locks to Field Fresh pea lines
Birds Eye hopes to stop frozen peas spilling out from split bags by introducing zip locks to some of its bigger packs. The frozen giant is adding zip locks to its 1.52kg pack of Field Fresh Garden Peas (rsp: £2.99) and 1.2kg pack of Field...
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NewsGRAMIA 2010: Stars of the show
The Oscars of fmcg marketing – The Grocer’s Gramia Awards – drew the creative cream of the crop to London’s swanky Savoy Hotel this week. Alex Beckett reports on who stole this year’s show. Flummery and puffery. There’s no stomach for it, says Charity Charity, global creative director for Saatchi & Saatchi and chairwoman of this year’s Gramia Awards judging panel. “The biggest change as austerity looms is the shift towards no-bullshit advertising. People have just lost patience with flummery and puffery and by and large we’ve stopped offering it.”
“That’s why the jury liked the Birds Eye work so much,” she says. The Birds Eye polar bear winner … -
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Courvoisier in Loseley festive line
Courvoisier Cognac is among the boozy flavours in a new range of festive ice creams from Loseley.The company launched limited-edition whisky, Irish cream, mince pie and Courvoisier Cognac-flavoured ice creams (rsp: £2.99 per 500ml tub)...
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NewsAunt Bessie’s debuts gravy granules and stuffing mixes
Aunt Bessie's has teamed up with Nation's Noodle maker Symington's for its debut in gravy and stuffing. The four-strong range of Aunt Bessie's granulated gravies (rsp: 95p) and three stuffing mixes launch later this month and are expected...
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NewsNew Findus boss vows to reignite frozen food
The newly appointed Findus UK MD Leendert den Hollander has set out his stall to turn Findus into the nation's number one frozen brand within five years and to "reignite growth" in the sector. The group's former chief marketing officer...
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Hallowe’en home baking for Dr Oetker
Dr Oetker is responding to the growing home-baking trend with Hallowe'en-themed treat-making kits. The new range, available now, comprises a Bat Cookie Mix, a Cupcake Mix and an Apple Decorating kit, all of which contain the key...
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NewsFrozen pasta: Birds Eye dumps it while Findus finds success
Birds Eye is preparing to pull its year-old range of frozen Italian pasta meals, but rival Findus has secured new listings for its own frozen pasta. The three-strong range from Birds Eye, which hit shelves in September 2009, will be...
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Picture This... Finding Freedom on Sainsbury’s shelves
Here's Dragons' Den star Peter Jones shopping for £60,000 worth of ice cream. He invested the sum in frozen dessert brand Worthenshaws Freedom, invented by single mum Kirsty Henshaw who made a plea for backing on the BBC show after creating the...
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Cook tempts time-starved gourmands
Upmarket retailer Cook has gone even posher with a gourmet ready meal range For Special Nights In.
Cook said the six-strong range (rsp: £6.99 to £12.99 for a two-portion meal) would let customers entertain at home without spending hours… -
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Francis set to ‘lead UK frozen category agenda’ at Findus
Findus Group has poached Heinz's Leala Francis as director of UK category management. Francis joins the frozen giant's UK leadership team on 4 October after five years with Heinz UK, most recently as national account controller for...
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NewsIceland unveils pub grub and gastro ranges
Iceland has launched new ranges of pub- and restaurant-style ready meals to bolster its takeaway offer.
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NewsBirds Eye’s bear builds shopper trust in frozen
Birds Eye claims its laconic polar bear has boosted consumer awareness of the quality of its frozen food and driven a sharp increase in sales. Before the Willem Dafoe-voiced polar bear hit our screens, only 48% of the 2,000 frozen...
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News‘Emotional’ appeal from McCain Foods
Frozen giant McCain Foods is investing £6m in a marketing push to reconnect with consumers on "an emotional level". The six-week TV and radio campaign runs from 15 September and will highlight the link between family pride and "the pride...
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Lovetub launch gives sofa surfers a hot alternative to ice cream
Farmhouse Fare is taking on Häagen-Dazs and Ben & Jerry's this winter with a cheeky new range of sponge desserts that come in ice-cream style tubs but are designed to be heated and eaten hot.Lovetub puddings, which come in two...
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Birds Eye adds herbs to Field Fresh frozen range
Birds Eye is expanding its Field Fresh range of frozen vegetables with the launch of frozen herbs.Field Fresh Herbs (rsp: £1.69 per pack) will be available in six variants garlic, parsley, coriander, basil, chilli and Italian mixed and...
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Patterson exits PepsiCo to join HR at Findus UK
Louise Patterson will be joining Findus Group's UK Frozen business as human resource director sitting on the UK Leadership team. From October, she will also take on a functional role, joining the group operations leadership team.
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NewsRival to Simply Bake raises cold war stakes
Findus has raised the stakes in the freezer aisle with a range that rivals and it believes betters Birds Eye's Simply Bake To Perfection. The Fresher Taste ready meals, which will hit shelves next week, are similar to the high-flying...
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NewsLondis launches frozen ready meals range
Londis has launched a range of own-label frozen ready meals.
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A new younger Aunt Bessie is unveiled in £6.5m brand facelift
Aunt Bessie has gone under the knife and ditched the specs in a bid to boost the frozen brand's appeal with younger consumers. Sales have risen just 1.7% over the past year to £151m [Nielsen 52w/e July 2010] and her facelift is part of a...