All Frozen articles – Page 62
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NewsBirds Eye has a fresh stab at natural frozen seafood
Less than a year and a half after axing its natural seafood range Naked & Natural, Birds Eye is entering the fray once more, with Catch Fresh, a range of frozen prawns it believes could become a £15m brand within three years. The...
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Britain's 100 Biggest Brands 2011: Birds Eye to Pringles
Last year Birds Eye brought in a polar bear – voiced by Willem Dafoe – to dispel some myths about frozen food, and highlight that its fish...
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Britain's 100 Biggest Brands 2011: Bakers to Chicago Town
Even a Mission Impossible-style ad that replaced Tom Cruise with some four-legged friends failed to boost sales of Bakers last year, as shoppers increasingly turned to premium products to treat their pampered pets.
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Britain's 100 Biggest Brands 2011: Birds Eye veg to Aunt Bessie's
Birds Eye added the Field Fresh sub-brand to its frozen veg range in September 2009. The line-up now includes garden peas, petit pois, sweetcorn and green beans, and two types of mixed veg. Frozen herbs were added in 2010.
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NewsLinda McCartney back on TV after 15-year break
Linda McCartney Foods is returning to TV screens after a decade and a half with a week of documentary-style adverts running on daytime television.
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NewsMcCain revamp could spice up frozen spuds
McCain is taking action to reinvigorate the frozen potato category amid the intensive promotional activity that is starting to strip value from the category. The £224m frozen company is repackaging its potato range at the end of this...
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NewsWispa to hit freezers as Cadbury serves up an ice cream variant
Cadbury is making Wispa a chillier choccie choice this summer by taking the brand into retail ice cream for the first time. Wispa Ice Cream bars (rsp: £1.25 per 80ml bar) will hit freezers this month, with a tub format scheduled for later...
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NewsReduced sat-fat option from Yorkshire ice cream maker
Regional ice cream maker Yummy Yorkshire has unveiled a new healthier that contains 92% less saturated fat than its standard ice cream.
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Focus On Meat Free: Innovations
Garden Gourmet is a four-strong range from frozen meat-free specialists Tivall that was launched into 150 Sainsbury's stores in October.
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NewsJobs threat at Findus Grimsby fish factory
As many as 84 jobs are under threat at Findus Group’s Humberstone Road frozen fish facility in Grimsby, after Sainsbury’s confirmed it had ditched Young’s as the supplier of some of its lines.
Findus started a 30-day consultation with… -
NewsFocus On Meat Free: Veggie brands feel the pinch
Long-term discounts on own-label meat-free products and the continuing struggle for retail shelf space have dented sales of many branded vegetarian products. Beth Phillips reports
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Ex-Findus boss takes up top position at Gü puds
Just weeks after his exit from Findus Group, Mark Escolme is back in business as the new MD of Gü. Escolme was confirmed this week as the replacement for Gü's current MD Mike Hodgson, who has been with the company since 2006.
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Analysis & FeaturesAcid Test: Findus Fresher Taste
Findus is positioning the range as “fresh food, frozen” and said the NPD would create an entirely new sub-category of premium, frozen ready meals.
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Analysis & FeaturesAcid Test: Rolo Potz
R&R is expecting Potz to plug a gap for a more everyday ice cream treat that can also rival premium tubs from the likes of Ben & Jerry’s through to Häagen-Dazs.
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NewsNorthern Foods and Greencore to merge
Northern Foods, the maker of Goodfella's pizza and Fox's biscuits, is to merge with convenience group Greencore.
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NewsOnken sold to Swiss group Emmi
Dr Oetker has sold its Onken yoghurt brand to Swiss dairy group Emmi. The deal, for an undisclosed sum, is subject to regulatory approval.
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NewsFindus hires Bell as commercial director
Findus has made yet another hire at its UK frozen business, poaching Mars' David Bell as its new commercial director. Bell worked at Mars for more than 20 years in sales and marketing positions, most recently as the senior sales director...
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NewsBirds Eye adds zip locks to Field Fresh pea lines
Birds Eye hopes to stop frozen peas spilling out from split bags by introducing zip locks to some of its bigger packs. The frozen giant is adding zip locks to its 1.52kg pack of Field Fresh Garden Peas (rsp: £2.99) and 1.2kg pack of Field...
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NewsGRAMIA 2010: Stars of the show
The Oscars of fmcg marketing – The Grocer’s Gramia Awards – drew the creative cream of the crop to London’s swanky Savoy Hotel this week. Alex Beckett reports on who stole this year’s show. Flummery and puffery. There’s no stomach for it, says Charity Charity, global creative director for Saatchi & Saatchi and chairwoman of this year’s Gramia Awards judging panel. “The biggest change as austerity looms is the shift towards no-bullshit advertising. People have just lost patience with flummery and puffery and by and large we’ve stopped offering it.”
“That’s why the jury liked the Birds Eye work so much,” she says. The Birds Eye polar bear winner … -
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Courvoisier in Loseley festive line
Courvoisier Cognac is among the boozy flavours in a new range of festive ice creams from Loseley.The company launched limited-edition whisky, Irish cream, mince pie and Courvoisier Cognac-flavoured ice creams (rsp: £2.99 per 500ml tub)...