All Frozen articles – Page 62
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NewsGrocer 33: Asda cheapest with soups and sauces
Asda claimed first place this week, offering 12 items on promotion and six cheapest items, including McCain's fries (£1.92), New Covent Garden carrot and coriander soup (£1.50) and Sharwood's black bean sauce (£1).
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Wilkin & Sons unveils jammy new ice creams
Premium jam maker Wilkin & Sons has launched its first ice cream, made with fruit that is usually used in its Tiptree branded conserves.The line-up comprises Little Scarlet Strawberry Conserve, Tawny Orange Marmalade and Lemon Curd...
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NewsFocus On Frozen Food: Promos put a freeze on value
Manufacturers and retailers have been slashing prices and promoting hard to entice shoppers to the freezers. But is this just driving value out of the sector, asks Suzy Bashford
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Focus On Frozen Food: Frozen gets luxurious
The sector has seen a raft of premium launches intent on adding value.
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Focus On Frozen Food: Four to watch
These miniature Yorkshire Puds picked up the top gong in the frozen savoury category at The Grocer Food & Drink Awards in February.
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Deals on frozen food hitting market share
There were 1,000 more promotions on frozen food in the year to May than last year across the big four retailers.Cut-price offers by retailers and manufacturers increased frozen food promotions to 6,707 [Assosia 52w/e 10 May]. A third of...
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Focus On Frozen Food: Frozen takes on the food waste battle
Frozen food has a new weapon in its promotional arsenal - the environment.
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Focus On Frozen Food: Beckham champions G03
Given that omega-based frozen food range GO3 bombed following a David Beckham-fronted launch in 2008, it seemed an odd partner choice for Young's.
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Birds Eye trio offer chicken snack meals
Birds Eye has introduced a trio of new products to the freezer aisle.
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NewsBaskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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Young’s G03 offers active kids a chance to meet Beckham
David Beckham is urging kids to get active in a new multimillion-pound marketing push to support this month's launch of the Young's GO3 frozen seafood range.
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Retail Prices: Birds Eye takes top spot as Cadbury reins back deals
Birds Eye has upped its promotional activity, reports Alex Beckett, but shoppers are being lured away from frozen by fresh and chilled deals
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Young’s signs up Beckham in GO3 partnership deal
David Beckham is back in the freezer aisle thanks to a new partnership deal with Young's, The Grocer can exclusively reveal. Findus Group announced this week that its Young's business had teamed up with the Beckham-fronted GO3 brand to...
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Birds Eye enlists help of ‘peculiar’ bear on frozen
Birds Eye is urging rival frozen food companies to follow its lead and boost investment in marketing, as it reveals its new £9m and “slightly peculiar” TV campaign voiced by Hollywood star Willem Dafoe.The frozen giant kicks off the…
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Seafood giants in new sustainability pledges
Seafood giants Birds Eye Iglo and Young's have announced parallel ethical commitments in a bid to ensure the sustainability of future fish stocks.
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Northumberland in tie-up with Harriott for frozen potatoes
Ainsley Harriott is to make his debut in frozen food by fronting a new range of potato products from Northumberland Foods.
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NewsMagnum Gold gives Unilever first-quarter boost
Upmarket new ice creams and shower products for older men helped first-quarter volume growth at Unilever – although European sales by value remained almost flat.
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Saucy Fish Co bags itself a range fit to take on frozen rivals
Seachill has launched a chilled rival to frozen cook-in-the-bag ranges from Birds Eye and Young's in a bid to take sales of its The Saucy Fish Co brand to £10m in its first year.
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Young’s fishy meals are now in the bag
Young’s is hoping to grow the frozen fish category with a new range of microwaveable products. The It’s in the Bag range comprises salmon pasta and seafood paella and targets consumers who want a quick and easy dish.
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Federici and Gelato Party set to ‘hijack’ election meetings
Luxury ice-cream brand Antonio Federici is gearing up for warmer weather with new listings, NPD, a £2m media investment and a spoof election-themed marketing campaign.Since its launch a year ago, the Antonio Federici range has only been...