All Frozen articles – Page 66
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NewsAcid Test: Aero Double Bubble
I was really excited when the Aero Double Bubble arrived as the packaging was really nice and eye-catching - it is the kind of product I would nag my mum and dad to buy when doing the food shop.
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A fresh look at frozen
Mark Escolme, managing director of Findus Group’s UK frozen businesses, tells Alex Beckett he relishes the challenge of making consumers fall in love with frozen
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Ad of the Week: Magnum’s star force is talking bullion
Us Brits had a love-hate relationship with Eva Longoria. Unilever loved her; everyone else hated her. Magnum has traded up by a factor of about a billion for its new Gold ad, a richly cinematic heist movie 'trailer'.
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Mackie’s makes ice cream Extra Posh with new tubs
Mackie’s of Scotland is launching a super-premium ice cream range to challenge Häagen-Dazs and Ben & Jerry’s domination of the 500ml-tub market.
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Chicago Town offers a Feast for footie fans
Chicago Town is cashing in on World Cup fever with the £500,000 launch of its Footie Feast pizza.
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Curry crispy pancake revived by Facebook
Findus is bringing back its Chicken Curry Crispy Pancakes in response to an online petition.The company set up a Facebook group last November to enable consumers to "share nostalgic memories". But the group took on a life of its own as...
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New posher Viennetta is better by far
Wall's Viennetta is venturing into the premium end of the ice cream market.Viennetta Selection Biscuit Caramel (rsp: £2.49) contains vanilla and caramel ice cream with layers of caramel on a biscuit base. Wall's brand manager Naomi...
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Sainsbury’s takes peas 100% British
Sainsbury's is converting its own-label frozen pea supply to 100% British from the end of next month.The supermarket, which was already 100% British on conventional peas, has now sourced an additional 350 tonnes of organic peas that were...
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NewsCadbury commits to Frederick’s Dairies for another decade
Frederick's Dairies is celebrating a renewed contract to make Cadbury ice creams with a £9m investment and new licensing partnerships with Tangerine and Vimto.
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NewsFish fingers fall out of favour as prices go up
Volume sales of fish fingers and fishcakes are falling as higher prices and fewer promotions hit consumption levels.
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NewsFocus On Ice Cream: David and Goliath
When a huge multinational owns many of the big ice cream brands, what can small players do to compete with its scale and marketing budgets, asks Suzy Bashford
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Focus On Ice Cream: Four to watch
Unilever's Magnum opted for the ultimate symbol of luxury for its latest launch in February gold. Magnum Gold is a vanilla ice cream stick with a swirl of caramel, covered in a golden dipped milk chocolate. It is available in a multipack of three...
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Focus On Ice Cream: Simple pleasures, provenance and classy emotions
The three biggest-spending brands are all owned by Unilever. Magnum and Carte D'Or ploughed most of their budgets into TV (52.5% and 46.3% respectively), whereas Ben & Jerry's put most of its spend into cinema (60.7%).
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Focus On Microwaveable Foods: Four to watch
Last year, Young's set out to tackle the problem of soggy microwaved fish fingers. The brand launched Micro Fish Fingers, which have a special coating that prevents moisture from the fish entering the crumb and packaging that reduces the build-up of steam to ensure the fish fingers come out crispy.
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Focus On Microwaveable Foods: Rise of the micro snack
Scratch cooking is cost-effective, but microwave meals are convenient. And shoppers aren’t about to give them up just because times are hard. Vince Bamford reports
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Focus On Microwaveable Foods: Pots stand out from crowd
One packaging format growing its presence on supermarket shelves is the microwaveable pot with big names such as Innocent adding critical mass to a format that a number of smaller players have been using for some time.
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Ben & Jerry’s, Tate & Lyle and Bulldog in Fairtrade switch
Suppliers of products as diverse as ice cream, sugar and shave gel are gearing up for next week's Fairtrade Fortnight with a slew of newly accredited products. Ben & Jerry's said this week that its entire 18-strong ice-cream range in...
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Young’s is helping frozen grow
We were most interested to read the Q&A by Martin Glenn, Birds Eye Iglo Group CEO, in last week's issue.
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Birds Eye puts some Reggae into burgers
Birds Eye is adding some Caribbean spice to its burgers to emulate the success of its Chicken Chargrills.
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Kelly’s takes on Carte in ice cream face-off
Cornish ice cream company is taking on Unilever as the battle of the ice cream suppliers heats up.