All Frozen articles – Page 67
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News
Ad of the Week: Mattessons' meaty innuendo finds virtue in vice
This column was not the first to note the frequent and often wildly inappropriate use of sexual imagery to sell products ranging from confectionery (Magnum, Flake and now Cadbury's Caramel) to chemical weapons (Lynx deodorant). Perhaps the...
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Kim: making pizza, not war
While the OFT ponders whether Dr Oetker is about to bite off too generous a slice of the domestic pizza market, North Korea's first pizzeria has even less competition to worry about.It marks the crescendo of a 10-year pizza obsession for...
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News
Asda set for overhaul of own label
Asda is to overhaul its own label ranges after bringing in the marketing director of McCain, Simon Eyles, to oversee development. "We want to develop own label in a way that it is chosen for product benefit rather than just price," said...
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NewsDel Monte takes on own-label with frozen fruit launch
Del Monte has begun its assault on the own-label dominated frozen fruit sector with the launch of branded frozen lines.
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News
Magnum sticks offer cash prizes
Unilever is using the lolly sticks on its Magnum ice creams to launch a new on pack promotion that emphasises the brand’s “pleasure credentials”.
The codes will appear on sticks across multipacks and impulse singles of selected Magnum brands,… -
NewsBirds Eye tackles fish fear with foil pouches
Birds Eye is hoping to take the fear factor out of handling raw fish - and boost total category sales - with the launch of two new "no touch" premium ranges. The frozen giant is eyeing £10m in combined first-year sales for its new Bake to...
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NewsAdvertising: Frozen looks to healthier opportunities
The mood in frozen food has been anything but icy recently as big spenders such as McCain significantly upped their spend and several quiet frozen brands joined the fray again. McCain spent 24% more in the four weeks to 8 February than in the...
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NewsNew Magnum defies packaging criticism
Unilever has launched a Magnum hand-held ice cream in its own box - just one week after a report claimed supermarket packaging was undermining recycling efforts. Temptation, which carries a £1.76 rsp, is available in chocolate and caramel &...
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NewsLinda McCartney gets new look and recipes
Linda McCartney Foods has overhauled its range and packaging to broaden its appeal with meat reducers. A new focus on exotic dishes will help drive consumer curiosity in meat-free foods, claimed the Hain Celestial brand. Linda McCartney Thai...
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News
Coppola role boosts technical innovation at Northern Foods
Northern Foods has appointed John Coppola to the new role of group technical innovation director as the food manufacturer bids to increase its NPD. Coppola joins Northern, which makes products including Goodfella's pizza and Fox's biscuits,...
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NewsWomen get a pizza to call their own
Chicago Town has got in touch with its girly side with its first range of pizzas specifically for women. The new Gorgeous range, which comes in lipstick-smacked packaging, has thinner crusts and bases than a standard pizza, which the company...
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NewsAd of the Week: Chicago Town is Tuck In the middle with you
It’s debatable whether microwave pizza really counts as traditional Italian cuisine, but there are unquestionably advertising clichés in flogging the stuff that are as timeless as the Eternal City or its interminable traffic jams. This column...
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News
Birds Eye ready meal launch targets dieters
Birds Eye is ditching its Eat Positive brand of health-focused frozen ready meals less than a year after launch and replacing it with Healthy Options, a new range that targets dieters.In a move that could signal a wider renaissance of diet...
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News
Tickety-Moo to take on Ben & Jerry's
Former Ben & Jerry’s sales supremo Michael Lawrence is about to go head to head with the Ben & Jerry’s brand owner, Unilever, with a range of butterfat-based ice creams. The sales and marketing director of Northern Ireland-based Tickety-Moo is...
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News
Aunt Bessie's moves into cooking sauces
Aunt Bessie's is launching a range of traditional British casserole cooking sauces this winter.The six-strong ambient line-up will be made under licence by Greencore Grocery. It was developed following consumer research suggesting cooking...
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News
Chicago Town pizza is given £5m push following acquisition
Dr Oetker says it is avoiding the trend for "virtuous" brand messages with its new marketing strategy for Chicago Town pizza
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News
Bartlett gets into frozen with potatoes
Potato supplier Albert Bartlett has made its debut in the frozen food category with the launch of a new range of frozen potato products under its Rooster brand.The range, which includes thick-cut oven chips and wedges, would tap into the...